Senior Paid Search Architect - Remote & AI-Driven Growth

somewhere; United States; Remote; USD 20,000 - 28,000; Full time

Benefits offered by this job

Fully remote

Flexible schedule

Job summary

Marketing Agency is seeking a Senior Paid Search Strategist to own cross-channel PPC strategy across Google and Bing, manage budgets, and drive lead generation. You will leverage AI tools for keyword and ad copy optimization, align campaigns with funnel goals, and report performance to leadership.

The role requires 5+ years in paid search within an agency or fast-paced setting, strong English communication, and proficiency with GA4, GTM, and Go High Level.

Qualifications

• 5-8 years of professional experience managing performance-driven paid search campaigns (Google Ads & Microsoft/Bing Ads).
• Proven track record of managing ad budgets and delivering scalable ROAS/CPA performance.
• Hands-on experience using AI tools (ChatGPT/Claude) for keyword research and performance analysis.
• Experience with ClickUp for task tracking and campaign management.
• Experience with Go High Level to track leads and verify conversion setups.
• Advanced proficiency with GA4, GTM, and conversion tracking setups.

Responsibilities

• Build, launch, and manage high-performing paid search campaigns across Google Ads and Microsoft Ads.
• Perform keyword research and competitive analysis to identify high-intent opportunities.
• Implement campaign structures, bidding strategies, and match-type distributions.
• Craft high-converting ad copy and extensions tailored to user intent.
• Oversee budgets, allocation, and pacing to maximize ROAS and lower CPA.
• Conduct ongoing A/B testing on ads, landing pages, and audiences.
• Utilize AI tools to accelerate keyword strategy and ad copy generation.
• Analyze performance data and provide strategic recommendations to clients.

Skills

Paid search

Google Ads

Microsoft Ads

Keyword research

Bid management

Analytics tracking

AI optimization

English skills

Tools

ClickUp

Go High Level

GA4

GTM

ChatGPT

Claude

Sheets/Excel

Job description

Marketing Agency is seeking a Senior Paid Search Strategist to own cross-channel PPC strategy across Google and Bing, manage budgets, and drive lead generation. You will leverage AI tools for keyword and ad copy optimization, align campaigns with funnel goals, and report performance to leadership.

The role requires 5+ years in paid search within an agency or fast-paced setting, strong English communication, and proficiency with GA4, GTM, and Go High Level.