Senior Paid Search Planner – Amazon Specialist

General Mills, Inc.; Minneapolis (MN); Hybrid; USD 82,000 - 138,000; Full time

Benefits offered by this job

Remote eligibility

Travel opportunities

Job summary

General Mills is seeking a Sr. Planner to lead Amazon search strategies within Customer Marketing. You will translate brand and customer priorities into paid search programs, partnering with Sales, CM, and agency partners to drive measurable performance and omnichannel plans.

You will design, optimize, and report on campaigns, collaborate with analytics teams, and manage test-and-learn initiatives to improve ROAS and other KPIs. Remote eligibility and light travel are expected.

Qualifications

• 2+ years of hands-on experience managing digital performance campaigns, including paid search
• Experience collaborating with cross-functional teams and agency or platform partners
• Strong analytical skills and ability to translate data into actionable recommendations
• Experience using Excel and data visualization tools for performance reporting
• Ability to manage multiple campaigns and deadlines in a fast-paced environment

Responsibilities

• Lead paid search strategy and execution across key customers and platforms
• Plan and optimize campaigns with audiences, keywords, bids, ad copy, and landing pages
• Define KPIs, measurement plans, and regular performance reports for stakeholders
• Develop test-and-learn roadmaps to improve effectiveness over time
• Collaborate with Sales, CM, Brand teams, media partners, and retailers

Skills

Digital marketing

Campaign optimization

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Excel

Power BI

Tableau

Job description

General Mills is seeking a Sr. Planner to lead Amazon search strategies within Customer Marketing. You will translate brand and customer priorities into paid search programs, partnering with Sales, CM, and agency partners to drive measurable performance and omnichannel plans.

You will design, optimize, and report on campaigns, collaborate with analytics teams, and manage test-and-learn initiatives to improve ROAS and other KPIs. Remote eligibility and light travel are expected.