Remote Senior Amazon Search Strategist

通用磨坊股份有限公司; United States; Remote; USD 82,000 - 138,000; Full time

Job summary

General Mills in the United States is seeking a Sr. Planner to drive paid search for our key North America Retail partner, Amazon. You will translate brand and customer priorities into paid search programs that deliver measurable performance and support omnichannel plans.

You will work with cross‑functional teams including CM, Sales, analytics, and agencies to design, optimize, and report on campaigns, build test‑and‑learn roadmaps, and communicate insights to drive future planning.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field.
• 2+ years of hands-on experience managing digital performance campaigns, ideally including paid search.
• Comfort working with campaign data (impressions, clicks, CTR, CPC, ROAS, conversion rate) and using it to optimize.
• Demonstrated collaboration with cross-functional teams and/or agency or platform partners.
• Strong project management and attention to detail; ability to manage multiple campaigns and deadlines.
• Clear and concise communication skills; experience presenting results and recommendations.
• Ability to work independently in a fast-paced, evolving environment and take initiative to solve problems.

Responsibilities

• Lead paid search strategy and execution translating brand and customer strategies into search plans.
• Recommend budgets, bid strategies, and keyword approaches to support growth objectives.
• Integrate paid search into omnichannel shopper marketing plans and retail events.
• Plan, activate, and optimize campaigns across retailer platforms.
• Monitor performance and drive ongoing optimization for ROAS, CTR, and conversions.
• Develop test‑and‑learn roadmaps to improve effectiveness over time.
• Define KPIs and produce regular performance reports and insights.

Skills

Paid search

Digital marketing

Analytics

Cross-functional collaboration

Budget management

Education

Bachelor’s degree in Marketing/Business/Analytics

Tools

Google Ads

Microsoft Ads

Job description

General Mills in the United States is seeking a Sr. Planner to drive paid search for our key North America Retail partner, Amazon. You will translate brand and customer priorities into paid search programs that deliver measurable performance and support omnichannel plans.

You will work with cross‑functional teams including CM, Sales, analytics, and agencies to design, optimize, and report on campaigns, build test‑and‑learn roadmaps, and communicate insights to drive future planning.