Senior Paid Search Planner – Remote (Retail)

General Mills Marketing, Inc.; United States; A distancia; USD 82.000 - 138.000; Jornada completa

Descripción de la vacante

General Mills Marketing, Inc. is seeking a Sr. Planner to lead paid search strategy for our North America Retail customer, including Amazon. You will translate brand and customer priorities into best-in-class search programs and collaborate with analytics, media, and sales teams to optimize performance.

You will drive measurement, reporting, and test‑and‑learn roadmaps to continuously improve ROAS, CTR, and conversions while ensuring adherence to brand guidelines and governance across programs.

Formación

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field
• 2+ years of hands-on experience managing digital performance campaigns, ideally including paid search
• Comfort working with campaign data (impressions, clicks, CTR, CPC, ROAS, conversion rate) and using it to make optimization recommendations
• Demonstrated collaboration with cross-functional teams and/or agency or platform partners
• Strong project management and attention to detail; ability to manage multiple campaigns and deadlines simultaneously
• Clear and concise communication skills (written and verbal), including experience presenting results and recommendations
• Ability to work independently in a fast-paced, evolving environment and take initiative to solve problems

Responsabilidades

• Lead paid search strategy and execution
• Campaign planning, activation, and optimization
• Measurement, reporting, and insights
• Cross-functional and external partnership
• Operational excellence and governance

Conocimientos

Analytical skills

Collaboration

Communication skills

Project management

Problem solving

Attention to detail

Educación

Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field

Herramientas

Excel

Power BI

Tableau

Google Ads

Microsoft Ads

Amazon Ads

Descripción del empleo

General Mills Marketing, Inc. is seeking a Sr. Planner to lead paid search strategy for our North America Retail customer, including Amazon. You will translate brand and customer priorities into best-in-class search programs and collaborate with analytics, media, and sales teams to optimize performance.

You will drive measurement, reporting, and test‑and‑learn roadmaps to continuously improve ROAS, CTR, and conversions while ensuring adherence to brand guidelines and governance across programs.