Remote Senior Paid Search Planner – Amazon Growth

General Mills, Inc.; Minneapolis (MN); Hybrid; USD 82,000 - 138,000; Full time

Job summary

General Mills, Inc. seeks a Sr. Planner to lead paid search for Amazon within North America Retail. Translate brand and customer priorities into high-impact search programs, partnering with Sales and CM to drive ROAS and growth.

This role emphasizes test-and-learn, measurement, and cross-functional collaboration, with remote eligibility and occasional travel. You will monitor performance, report insights, and help scale omnichannel shopper marketing.

Qualifications

• Bachelor’s degree in a related field.
• 2+ years in digital performance campaigns, including paid search.
• Strong analytical mindset with data-driven optimization.

Responsibilities

• Lead paid search strategy and execution across key retailers and platforms.
• Define budgets, bid strategies, and keyword approaches to grow ROAS.
• Plan campaigns, monitor performance, and optimize daily/weekly.
• Develop test-and-learn roadmaps for continuous improvement.
• Define KPIs and present results to cross-functional partners.

Skills

Paid search

Digital marketing

Analytics

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Excel

Power BI

Tableau

Job description

General Mills, Inc. seeks a Sr. Planner to lead paid search for Amazon within North America Retail. Translate brand and customer priorities into high-impact search programs, partnering with Sales and CM to drive ROAS and growth.

This role emphasizes test-and-learn, measurement, and cross-functional collaboration, with remote eligibility and occasional travel. You will monitor performance, report insights, and help scale omnichannel shopper marketing.