Senior Paid Search & Omnichannel Planner

General Mills, Inc.; Minneapolis (MN); Remote; USD 82,000 - 138,000; Full time

Job summary

General Mills is seeking a Senior Planner to lead paid search strategy for a key North America Retail customer, including Amazon. You will translate brand and customer priorities into best-in-class paid search programs that drive measurable performance and support omnichannel plans.

You will collaborate with CM planners, agency partners, media and analytics teams, and brand teams to design, optimize, and report on campaigns that align with customer and brand objectives.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
• 2+ years of hands-on experience managing digital performance campaigns, ideally including paid search.
• Comfort working with campaign data (impressions, clicks, CTR, CPC, ROAS, conversion rate) and using it to optimize.
• Demonstrated collaboration with crossfunctional teams and/or agency or platform partners.
• Strong project management and attention to detail; ability to manage multiple campaigns and deadlines simultaneously.
• Clear and concise communication skills (written and verbal), including presenting results and recommendations.
• Ability to work independently in a fast-paced, evolving environment and take initiative to solve problems.

Responsibilities

• Lead paid search strategy and execution.
• Translate customer marketing and brand strategies into paid search plans across key customers and platforms.
• Monitor performance daily/weekly and drive ongoing optimization to improve ROAS, CTR, conversion rate, and other KPIs.
• Develop and manage test-and-learn roadmaps to improve effectiveness over time.
• Define KPIs and measurement plans; build reports for CM, Sales, and Brand partners.
• Foster crossfunctional and external partnerships and represent paid search in planning and meetings.

Skills

Strong analytical skills

Clear communication

Cross-functional collaboration

Project management

Attention to detail

Independent work

Education

Bachelor's degree

Tools

Excel

Power BI

Tableau

Job description

General Mills is seeking a Senior Planner to lead paid search strategy for a key North America Retail customer, including Amazon. You will translate brand and customer priorities into best-in-class paid search programs that drive measurable performance and support omnichannel plans.

You will collaborate with CM planners, agency partners, media and analytics teams, and brand teams to design, optimize, and report on campaigns that align with customer and brand objectives.