Senior Paid Search & AI Marketing Leader

Amazon Inc.; Seattle (WA); On-site; USD 143,000 - 193,000; Full time

Job summary

Amazon Inc. seeks a Senior Marketing Manager to own Paid Search strategy for new initiatives. You will set investment decisions for multi-million dollar programs, build the financial case with Finance, and define measurement frameworks for incrementality and customer lifetime value.

You will expand paid search beyond Google and mentor marketers across teams. You will influence roadmaps with retail, marketing, tech and international partners, present to senior leaders, and lead a team through

Qualifications

• Experience building cross-functional partnerships to influence without direct reporting lines.
• Proven ability to own paid search strategy and budgets at scale (Google Ads, Microsoft Advertising).
• Experience designing and analyzing A/B or incrementality experiments to drive decisions.
• Experience using data and metrics to drive improvements (Excel, Tableau).
• 6+ years of professional non-internship marketing experience including paid search/SEM.

Responsibilities

• Own the Paid Search strategy, budget and performance goals, accountable for traffic, revenue and new-customer acquisition.
• Model budget scenarios and partner with Finance to justify and secure investment.
• Define success metrics and measurement frameworks, including incrementality and long-term customer value, and report results to senior leadership.
• Own the test-and-learn roadmap: design experiments and turn results into investment decisions.
• Champion AI-driven campaign automation and generative AI tools to improve efficiency at scale.
• Lead vendor diversification beyond Google and evaluate emerging platforms.
• Influence multiple teams to shape roadmaps and negotiate resources to deliver results.
• Write strategy narratives and business reviews for Director+ leaders.

Skills

Cross-functional partnerships

Paid search strategy

A/B testing

Data-driven decision making

Marketing analytics tools

Job description

Amazon Inc. seeks a Senior Marketing Manager to own Paid Search strategy for new initiatives. You will set investment decisions for multi-million dollar programs, build the financial case with Finance, and define measurement frameworks for incrementality and customer lifetime value.

You will expand paid search beyond Google and mentor marketers across teams. You will influence roadmaps with retail, marketing, tech and international partners, present to senior leaders, and lead a team through