Senior Paid Search & Performance Marketing Lead

Pearson; Oregon; Hybrid; USD 90,000 - 190,000; Full time

Job summary

Pearson is seeking a Lead Specialist, Performance Marketing to guide the day-to-day execution and optimization of paid search initiatives supporting student enrollment and the adoption of educational products. You will own campaign management and partner with agency teams, Analytics, Enrollment, Finance, and Marketing to drive results.

The ideal candidate has hands-on SEM expertise, leadership capability, and a passion for testing and optimization.

Qualifications

• 7+ years hands-on experience managing Paid Search campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.

Responsibilities

• Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
• Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
• Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
• Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
• Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
• Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
• Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

Skills

Paid Search

Google Ads

SA360

Microsoft Ads

Attribution

Data Analysis

Leadership

Excel

Tools

Google Analytics

Tag Management

Excel

Job description

Pearson is seeking a Lead Specialist, Performance Marketing to guide the day-to-day execution and optimization of paid search initiatives supporting student enrollment and the adoption of educational products. You will own campaign management and partner with agency teams, Analytics, Enrollment, Finance, and Marketing to drive results.

The ideal candidate has hands-on SEM expertise, leadership capability, and a passion for testing and optimization.