Paid Search Lead - Performance Media & Analytics

CL1 Carmichael Lynch, Inc.; United States; Hybrid; USD 80,000 - 90,000; Full time

Job summary

Carmichael Lynch, Inc. seeks a paid search/SEM leader to drive client results on our media team. You will own paid search strategy, optimize multiple accounts, and collaborate with analytics to translate data into actionable recommendations.

Responsibilities include leading junior team members, delivering clear client-facing insights, and staying current with digital trends to continually improve performance. Bachelor's degree required; 6–8 years in paid search preferred.

Qualifications

• Education: A bachelor's degree in a related field.
• 6-8 years of hands-on paid search/SEM experience.
• Working knowledge of Google Ads and Microsoft Ads.
• Experience managing multiple paid search accounts.
• Experience using GA4.
• Experience with SEO principles, third-party bidding tools (e.g., Search Ads 360), Google Looker Studio, and competitive insight tools (e.g., SEMRush).
• Proficiency in Google Shopping and PMAX.

Responsibilities

• Lead paid search strategy for clients.
• Ensure paid search accounts meet client expectations.
• Collaborate with analytics teams to develop recommendations and insights.
• Form decisive strategies to meet client objectives.
• Mentor junior team members on paid search concepts and execution.

Education

Bachelor's degree

Tools

Google Ads

Microsoft Ads

GA4

Google Analytics 4 (GA4)

Google Looker Studio

SEMRush

Search Ads 360

PMAX

Google Shopping

Job description

Carmichael Lynch, Inc. seeks a paid search/SEM leader to drive client results on our media team. You will own paid search strategy, optimize multiple accounts, and collaborate with analytics to translate data into actionable recommendations.

Responsibilities include leading junior team members, delivering clear client-facing insights, and staying current with digital trends to continually improve performance. Bachelor's degree required; 6–8 years in paid search preferred.