Senior Paid Search Lead - Performance Marketing (Remote)

Pearson; Pierre (SD); Remote; USD 90.000 - 190.000; Vollzeit

Benefits dieser Stelle

Annual incentive program

Remote work

Zusammenfassung

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to lead day-to-day paid search execution across Google Ads, SA360, and Microsoft Ads, driving enrollment and product adoption while optimizing cost efficiency.

Reporting to the Principal, Performance Marketing, you will manage internal experts and external agencies, build a rigorous testing roadmap, and deliver actionable insights through dashboards.

Qualifikationen

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Strong analytical skills and ability to translate data into action.
• Experience managing agency relationships and cross-functional stakeholders.
• People leadership and development experience.
• Proficiency with web analytics (Google Analytics) and tag management.

Aufgaben

• Own day-to-day paid search programs across Google Ads, SA360, Microsoft Ads.
• Drive campaigns for product adoption, applications, and enrollments while controlling costs.
• Lead internal teams and agencies; validate decisions with performance data.
• Develop testing roadmap and leverage AI-enabled bidding and automation.
• Collaborate with Analytics, Enrollment, Marketing to forecast and report performance.

Kenntnisse

Paid Search Expertise

Data Analysis

Performance Marketing

Agency Management

Campaign Execution

Testing & Experimentation

Communication & Storytelling

Jobbeschreibung

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to lead day-to-day paid search execution across Google Ads, SA360, and Microsoft Ads, driving enrollment and product adoption while optimizing cost efficiency.

Reporting to the Principal, Performance Marketing, you will manage internal experts and external agencies, build a rigorous testing roadmap, and deliver actionable insights through dashboards.