Lead Performance Marketing - Paid Search Expert

Pearson; Cheyenne (WY); Presencial; USD 90.000 - 190.000; Jornada completa

Descripción de la vacante

Pearson is seeking a highly analytical Leader to own day-to-day paid search campaigns across Google Ads, SA360, and Microsoft Ads, focusing on enrollment goals and cost efficiency. You will lead a team and coordinate with analytics, enrollment, finance, and marketing stakeholders to drive performance.

The role emphasizes testing, optimization, and strategic leadership, requiring 7+ years in paid search, strong analytics, and excellent communication skills.

Formación

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Demonstrated success managing large-scale search programs with measurable performance goals.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
• Advanced proficiency in Excel and performance reporting tools.
• Excellent communication and presentation skills.

Responsabilidades

• Own day-to-day Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
• Execute and optimize campaigns to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
• Translate strategy into campaign plans, testing initiatives, and optimization recommendations.
• Monitor campaign performance daily and identify opportunities to improve volume, conversion rates, and cost efficiency.
• Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
• Lead ongoing search query analysis and optimization to maximize qualified traffic and enrollment outcomes.
• Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.
• Coordinate with internal SMEs and agency to deliver flawless campaign execution; review and validate recommendations.
• Develop a robust testing roadmap across campaigns, creative messaging, landing pages, bidding approaches, and automation strategies.
• Conduct rigorous A/B testing and performance analysis to identify scalable growth opportunities.
• Utilize AI-enabled tools to improve campaign efficiency and workflow.

Conocimientos

Paid search leadership

Analytical mindset

Communication

Leadership/People management

Budgeting/forecasting

Cross-functional collaboration

A/B testing

Strategic thinking

Herramientas

Google Ads

SA360

Microsoft Ads

Google Analytics

Tag management

Excel

Descripción del empleo

Pearson is seeking a highly analytical Leader to own day-to-day paid search campaigns across Google Ads, SA360, and Microsoft Ads, focusing on enrollment goals and cost efficiency. You will lead a team and coordinate with analytics, enrollment, finance, and marketing stakeholders to drive performance.

The role emphasizes testing, optimization, and strategic leadership, requiring 7+ years in paid search, strong analytics, and excellent communication skills.