Performance Marketing Lead - Paid Search (Remote)

Pearson; Boston (MA); Remote; USD 90.000 - 190.000; Vollzeit

Benefits dieser Stelle

Annual incentive program

Zusammenfassung

Pearson is seeking a Lead Specialist, Performance Marketing to lead day-to-day paid search execution, optimization, and reporting. You will own Google Ads, SA360, and related platforms, driving product adoption and student enrollment with a focus on efficiency and scale.

Reporting to the Principal, Performance Marketing, you will manage internal and agency teams, collaborate with Analytics, Enrollment, Finance, and Marketing, and push continuous testing and optimization across campaigns and

Qualifikationen

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Demonstrated success managing large-scale search programs with measurable performance goals.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
• Advanced proficiency in Excel and performance reporting tools.
• Excellent communication and presentation skills.

Aufgaben

• Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
• Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
• Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
• Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
• Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
• Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
• Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

Kenntnisse

Paid Search

Google Ads

SA360

Campaign Optimization

Analytics

Stakeholder Comm.

Leadership

Excel

Tag Management

Tools

Google Analytics

Tag Manager

Excel

Jobbeschreibung

Pearson is seeking a Lead Specialist, Performance Marketing to lead day-to-day paid search execution, optimization, and reporting. You will own Google Ads, SA360, and related platforms, driving product adoption and student enrollment with a focus on efficiency and scale.

Reporting to the Principal, Performance Marketing, you will manage internal and agency teams, collaborate with Analytics, Enrollment, Finance, and Marketing, and push continuous testing and optimization across campaigns and