Senior Paid Search Lead - Google & Microsoft Ads (Remote)

Ruby Labs; Oregon; Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor AGMT

Job summary

Ruby Labs is seeking a Senior User Acquisition Manager to own paid search acquisitions across Google Ads and Microsoft Ads. You will manage end-to-end campaigns for web and app installs, optimize spend, and align strategies with real revenue data.

Ideal candidates have 5+ years in paid search, strong experience with Google and Microsoft platforms, and a track record of scaling budgets while maintaining targets. Remote-friendly within CET time zones; global collaboration encouraged.

Qualifications

• 5+ years of hands-on paid search / user acquisition experience.
• Experience promoting web and mobile app campaigns on Google: App Campaigns for installs and in-app event / value optimization.
• Strong hands-on Google Ads experience scaling accounts profitably across Search, Performance Max and App campaigns.
• Strong hands-on Microsoft Ads (Bing) experience, adapting campaigns to Microsoft rather than only importing them from Google.
• Deep knowledge of smart and value-based bidding, keyword and match-type strategy, and search term mining.
• Hands-on conversion tracking setup: GA4, Google Tag Manager, enhanced and offline conversions, and Consent Mode.
• Experience with MMPs (AppsFlyer, Adjust, Singular or similar) and with SKAdNetwork / ATT-era measurement.
• Direct, hands-on ownership of paid search budgets of $1M+/month.
• Strong understanding of subscription / app economics: LTV, ROAS, payback windows, cohorts, and value-based optimization.
• Policy and account health experience: disapprovals, appeals, suspensions, advertiser verification and how to recover and prevent them.
• Strong testing discipline and measurement rigor.
• Daily use of Claude or other AI tools for campaign builds, analysis and reporting.
• Ownership mentality: you run channels end to end with minimal supervision and take responsibility for outcomes.

Responsibilities

• Own end-to-end paid search acquisition across Google Ads and Microsoft Ads, including planning and optimization.
• Run web and app campaigns (App Campaigns for installs, in-app events, subscriptions, purchases) on iOS and Android.
• Scale spend profitably while meeting payback, ROAS and CPA targets based on real revenue data.
• Build and optimize account structure, keywords, and bidding strategies with value-based bidding.
• Execute tests on ad copy, assets, landing pages, and bidding strategies with clear hypotheses.
• Maintain policy/compliance and account health across platforms with prevention-first processes.
• Collaborate with platform reps on beta features and escalations.

Skills

Paid search strategy

Budget management

Performance optimization

AI tools (Claude)

Analytics & attribution

Tools

Google Ads

Microsoft Ads

GA4

Google Tag Manager

Claude AI

MMPs (AppsFlyer/Adjust)

Job description

Ruby Labs is seeking a Senior User Acquisition Manager to own paid search acquisitions across Google Ads and Microsoft Ads. You will manage end-to-end campaigns for web and app installs, optimize spend, and align strategies with real revenue data.

Ideal candidates have 5+ years in paid search, strong experience with Google and Microsoft platforms, and a track record of scaling budgets while maintaining targets. Remote-friendly within CET time zones; global collaboration encouraged.