Performance Marketing Lead: Google & Microsoft Ads (Remote)

Able group; Georgia; On-site; USD 180,000 - 300,000; Full time

Benefits offered by this job

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor AGREEm

Flexible Independent Contractor AGREEm

Job summary

Ruby Labs is seeking a Performance Marketing Lead to own Google and Bing acquisition across a multi-brand portfolio. You will scale profitable spend, audit accounts, and set standards for structure, bidding, and testing while coaching acquisition managers and aligning with senior stakeholders.

You will lead AI-driven workflows, collaborate with Google/Microsoft on betas, and maintain policy-compliant campaigns across Search, YouTube, and more.

Qualifications

• 7+ years of hands-on paid search experience.
• Experience coaching, leading, hiring, and evaluating Google Ads specialists, UA managers, or paid search teams.
• Direct ownership of large Google Ads budgets, ideally $5M+ per month hands-on and $10M+ per month at portfolio level.
• Strong Search, Performance Max, Demand Gen, and YouTube experience.
• Microsoft Ads experience, including Microsoft Audience Network.
• Proven record scaling accounts profitably across multiple countries and languages.
• Strong understanding of subscription economics: LTV, CAC, ROAS, payback windows, cohorts, and value-based bidding.
• Deep Google Ads policy experience, including disapprovals, appeals, account restrictions, and compliance-heavy environments.
• Strong account architecture, audit, documentation, and measurement discipline.
• Ability to identify scaling opportunities and practical account improvements from account-level data.
• Clear, direct communication with both acquisition managers and senior stakeholders.

Responsibilities

• Scale profitable spend across multiple brands, geos, languages, and funnels.
• Manage CPA, ROAS, CAC, and payback against real revenue data, not surface-level platform metrics.
• Conduct regular account audits across all brands to identify gaps, missed opportunities, inefficient structures, underused campaign types, weak signals, and scaling potential.
• Make sure every brand is fully utilizing Google and Microsoft Ads opportunities across Search, Performance Max, Demand Gen, YouTube, and Microsoft Ads.
• Work with Managing Directors and UA Managers to translate brand targets into practical Google and Bing execution.
• Own channel-level recommendations for budget allocation, account structure, bidding approach, testing priorities, and scale-up opportunities.
• Partner with Google and Microsoft teams on betas, new campaign types, product changes, escalation paths, and platform-level opportunities.
• Coach, teach, and develop acquisition managers working on Google and Microsoft Ads.
• Hire, onboard, manage, and where necessary, make replacement decisions for Google and Bing acquisition talent.
• Own performance evaluation, goals, KPIs, feedback cycles, and personal development plans for the Google and Bing team.
• Set the performance bar and craft standards for the team.
• Review account work, train UA managers, and raise the overall quality of execution.
• Make sure every brand has clear ownership, weekly reporting, and strong channel support.
• Stay hands-on enough to audit accounts, challenge decisions, and guide execution from real account data.
• Define standards for account structure, naming, conversion architecture, bidding, testing, reporting, documentation, and QA.
• Review major account changes before launch and make sure changes are hypothesis-driven, measured, and documented.
• Run monthly account audits across all Google and Microsoft Ads accounts.
• Maintain clean documentation so account knowledge, automations, tests, and learnings are not dependent on one person.
• Build repeatable standards that UA managers can follow across brands without losing brand-specific context.
• Own Google and Microsoft Ads policy and compliance across all Ruby Labs brands.
• Protect account health across all brands.
• Own policy workflows for ad review, disapprovals, appeals, account restrictions, and escalation.
• Work closely with brand teams on ad-to-landing-page consistency, claims, pricing, funnel compliance, and policy-sensitive testing.
• Build prevention-first processes so policy issues are caught before launch.
• Maintain direct escalation paths with Google and Microsoft representatives.
• Have the authority to block launches that create material account or policy risk.
• Own the Google and Bing acquisition knowledge base inside Claude, including playbooks, SOPs, audit frameworks, campaign QA checklists, prompts, and reusable workflows.
• Design AI-assisted workflows for keyword research, campaign builds, audits, QA, reporting, opportunity discovery, and optimization review.
• Train UA managers to use Claude workflows correctly and consistently in their daily Google and Bing work.
• Evaluate workflow quality, improve the knowledge base over time, and turn successful processes into repeatable team standards.
• Use AI to increase team speed and quality while keeping human judgment, compliance, and account safety at the center.

Skills

Paid search

Team leadership

Budget ownership

Search advertising

Performance Max

Demand Gen

YouTube Ads

Microsoft Ads

Global scaling

LTV CAC ROAS

Policy compliance

Account architecture

Data-driven optimization

Stakeholder communication

Tools

Google Ads API

SQL

Automation tools

Job description

Ruby Labs is seeking a Performance Marketing Lead to own Google and Bing acquisition across a multi-brand portfolio. You will scale profitable spend, audit accounts, and set standards for structure, bidding, and testing while coaching acquisition managers and aligning with senior stakeholders.

You will lead AI-driven workflows, collaborate with Google/Microsoft on betas, and maintain policy-compliant campaigns across Search, YouTube, and more.