Performance Marketing Lead (Google & Microsoft Ads)

Ruby Labs; United States; Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor

Job summary

Ruby Labs Ltd is seeking a Performance Marketing Lead to own Google Ads and Microsoft Ads across multiple brands. This senior player-coach role requires hands-on execution, strategic leadership, and the ability to challenge strategy, bidding, and measurement.

You will also contribute to an AI-first knowledge base inside Claude, building playbooks, prompts, and repeatable workflows that accelerate the team’s speed and quality.

Qualifications

• 7+ years of hands-on paid search experience.
• Experience coaching, leading, hiring, and evaluating paid search teams.
• Direct ownership of large Google Ads budgets, ideally $5M+ per month hands-on and $10M+ per month at portfolio level.
• Strong experience with Search, Performance Max, Demand Gen, and YouTube.
• Microsoft Ads experience including Microsoft Audience Network.
• Proven record scaling accounts profitably across countries/languages.
• Understanding of subscription economics: LTV, CAC, ROAS, payback windows.

Responsibilities

• Lead and scale advertising across the Ruby Labs portfolio.
• Coach and develop acquisition managers and set account standards.
• Improve performance and protect account health across a multi-brand setup.
• Conduct regular audits and identify missed opportunities across Google and Bing.
• Own knowledge base with playbooks, audit frameworks, prompts, and workflows for the team.

Skills

Paid search

Team leadership

Budget management

Analytics

Strategy

Policy compliance

Communication

Tools

Google Ads

Microsoft Ads

YouTube Ads

Performance Max

Job description

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are looking for a Performance Marketing Lead (Google & Microsoft Ads), to lead and scale our advertising across the Ruby Labs portfolio.

This is a senior player‑coach role. You will own Google Ads and Microsoft Ads execution across multiple brands, coach and develop acquisition managers, set account standards, improve performance, and protect account health across a large multi‑brand setup.

You will be responsible for scaling spend profitably across Search, Performance Max, Demand Gen, YouTube, and Microsoft Ads. You will conduct regular account audits, identify missed opportunities, and make sure every brand is using Google and Bing to their full potential.

This is not a reporting‑only leadership role. You need to stay close to the accounts, understand the details, and be able to challenge strategy, structure, bidding, compliance, measurement, and execution yourself.

We also work AI‑first. You will own the Google and Bing acquisition knowledge base inside Claude, including playbooks, audit frameworks, prompts, automations, QA checklists, and repeatable workflows that help the team operate faster and better.

Key Responsibilities

• Portfolio Performance

Qualifications

• 7+ years of hands‑on paid search experience.
• Experience coaching, leading, hiring, and evaluating Google Ads specialists, UA managers, or paid search teams.
• Direct ownership of large Google Ads budgets, ideally $5M+ per month hands‑on and $10M+ per month at portfolio level.
• Strong Search, Performance Max, Demand Gen, and YouTube experience.
• Microsoft Ads experience, including Microsoft Audience Network.
• Proven record scaling accounts profitably across multiple countries and languages.
• Strong understanding of subscription economics: LTV, CAC, ROAS, payback windows, cohorts, and value‑based bidding.
• Deep Google Ads policy experience, including disapprovals, appeals, account restrictions, and compliance‑heavy environments.
• Strong account architecture, audit, documentation, and measurement discipline.
• Ability to identify scaling opportunities and practical account improvements from account‑level data.
• Clear, direct communication with both acquisition managers and senior stakeholders.

Strong Advantage

• Experience managing enterprise‑level search accounts or large multi‑brand paid search portfolios.
• Experience with Google Ads scripts, Google Ads API, SQL, or internal automation tools.
• Experience building Claude, AI, or agentic workflows for marketing operations.
• Experience building team knowledge bases, SOPs, QA systems, and training programs for paid acquisition teams.
• D2C subscription, lead‑gen, or consumer web funnel experience.
• Experience with high‑scrutiny categories, trademark‑sensitive ads, or complex policy environments.
• Experience working directly with Google or Microsoft teams on betas, product pilots, and escalation paths.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work‑life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well‑being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company‑provided MacBook: Experience seamless productivity with top‑notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast‑growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)
• Technical Interview (90 minutes)
• Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

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