Senior Paid Search Lead — AI-Driven Growth

Amazon Inc.; New York (NY); On-site; USD 157,000 - 213,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon.com Services LLC is seeking a Senior Marketing Manager to own Paid Search strategy for new and emerging initiatives. You will define and manage multi-million dollar programs, partners with Finance to justify investment, and set the measurement framework for success.

You will champion AI-driven automation, diversify spend beyond Google, and influence cross-functional teams across retail, marketing, tech and international partners to maximize impact.

Qualifications

• Experience building cross-functional partnerships and influencing stakeholders.
• Own paid search strategy and budgets at scale (Google Ads, Microsoft Advertising).
• Design and analyze A/B or incrementality experiments.
• Data-driven improvements using Excel/Tableau.
• 6+ years in marketing including paid search/SEM.

Responsibilities

• Own the Paid Search strategy, budget and performance goals.
• Model budget scenarios with Finance to justify investments.
• Define success metrics and measurement frameworks.
• Own the test-and-learn roadmap and experiments.
• Champion AI-driven automation in campaigns.
• Lead vendor diversification beyond Google.
• Influence cross-functional teams to shape roadmaps.
• Partner with external vendors on features and joint plans.
• Write strategy narratives for senior leaders.
• Scale insights across lines of business and countries.
• Mentor marketers and contribute to hiring.

Skills

Paid search strategy

Budget ownership

A/B testing

Data analysis

Excel/Tableau

Tools

Google Ads

Microsoft Advertising

SQL

Tableau

Job description

Amazon.com Services LLC is seeking a Senior Marketing Manager to own Paid Search strategy for new and emerging initiatives. You will define and manage multi-million dollar programs, partners with Finance to justify investment, and set the measurement framework for success.

You will champion AI-driven automation, diversify spend beyond Google, and influence cross-functional teams across retail, marketing, tech and international partners to maximize impact.