Senior Paid Search Growth Lead (Remote)

Ruby Labs; New York (NY); Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Remote work environment

Unlimited PTO

Paid national holidays

MacBook provided

Flexible Independent Contractor or IC

Job summary

Ruby Labs is seeking a Senior User Acquisition Manager to own paid search across Google Ads and Microsoft Ads for our consumer apps. You will drive end-to-end strategies, testing, and scale while managing budgets in the millions and focusing on real revenue data like ROAS and LTV.

The role requires 5+ years in paid search, deep GA4/GTM/MMP knowledge, and a proactive, independent work style. Remote-friendly with global collaboration and a data-driven culture.

Qualifications

• 5+ years of hands-on paid search / user acquisition experience.
• Experience promoting web and mobile app campaigns on Google Ads (Installs, in-app events, value optimization).
• Strong experience scaling Google Ads across Search, Performance Max and App campaigns.
• Hands-on Microsoft Ads (Bing) expertise and adaptation to the platform.
• Deep knowledge of smart/value-based bidding and keyword strategy.
• Experience with MMPs (AppsFlyer, Adjust, Singular) and SKAdNetwork/ATT measurement.
• Direct ownership of paid search budgets of $1M+/month.
• Understanding of subscription economics (LTV, ROAS, payback, cohorts).
• Policy/compliance/resolution experience and recovery planning.
• Daily use of Claude or AI tools for builds and reporting.

Responsibilities

• Own paid search acquisition end-to-end for Google Ads and Bing: planning, launch, optimization, scaling, reporting.
• Manage web and app campaigns across Google (App Campaigns) and Microsoft Ads.
• Achieve profitability targets with payback, ROAS, and CPA benchmarks based on revenue data.
• Design and optimize account structure, keywords, match types, and bidding strategies.
• Allocate budgets across brands, non-brand, and competitor campaigns; find scaling levers.
• Run structured testing on ad copy, assets, landing pages, and bidding rules.
• Ensure accurate conversion tracking, attribution, and privacy-compliant measurement.
• Maintain policy compliance and operational health of accounts.

Skills

Paid search

Google Ads

Microsoft Ads

Bidding strategies

Conversion tracking

A/B testing

AI tools

Budget ownership

LTV/ROAS awareness

Tools

Google Ads API

GA4

Google Tag Manager

Claude AI

Job description

Ruby Labs is seeking a Senior User Acquisition Manager to own paid search across Google Ads and Microsoft Ads for our consumer apps. You will drive end-to-end strategies, testing, and scale while managing budgets in the millions and focusing on real revenue data like ROAS and LTV.

The role requires 5+ years in paid search, deep GA4/GTM/MMP knowledge, and a proactive, independent work style. Remote-friendly with global collaboration and a data-driven culture.