Senior Paid Search & AI Ads Strategist

Darkroom; New York (NY); Hybrid; USD 60,000 - 81,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-first culture

Health, dental, vision coverage

401(k) with company match

Parental leave

Growth opportunities

Job summary

Darkroom is hiring a Senior Paid Search Specialist in New York to lead paid search campaigns across Google, YouTube, Bing, and emerging AI platforms. You will plan, optimize, and scale high-spend accounts, focusing on CPA/CAC efficiency and revenue growth.

The role blends traditional search with AI-driven strategies, requiring cross-functional collaboration and strategic thinking. The team emphasizes autonomy with accountability, a remote-first culture, and hybrid work with weekly in-office time

Qualifications

• 4+ years paid search advertising experience (Google focus).
• 3+ years managing paid search for growing clients spending $400k+ monthly.
• Expertise in developing, testing, and optimizing ad copy and short form video creative.
• Expertise in creative consultation for successful Paid Social Ads that convert.
• Background in data-driven decision-making and forecasting budgets/spend projections.
• Experience with core ecommerce revenue drivers and reporting on CPA, CAC, iROAS, aMER, CPM.

Responsibilities

• Plan, develop, and implement comprehensive paid media strategies focused on Paid Search to increase brand visibility and drive leads.
• Conduct brand and website audits to understand client value propositions and market them effectively.
• Optimize bid systems, market dynamics, and ad performance to achieve lower costs per acquisition.
• Develop innovative paid search strategies blending traditional search, YouTube, and AI search.
• Conduct competitive research to ensure success in ad space and new audience targeting.
• Manage 6-10 Paid Media accounts with monthly spends ranging from $20,000 to $3M.
• Use Platform Ad Managers and AI tools to generate insights and actions to increase client revenue month over month.
• Master KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, and CPM.
• Understand industry benchmarks across the ecommerce funnel.
• Implement real-time bidding decisions across multiple platforms.
• Develop quarterly strategies based on metrics, spend, and YoY performance.
• Deep dive into competitor research and brand identity to manage client expectations and brainstorm initiatives.
• Ensure healthy full-funnel acquisition within broader ecommerce context.
• Deliver projections and forecasts aligned with client needs.

Skills

Paid Search Advertising

Funnel Optimization

Copywriting for Ads

Video Creative

Forecasting Budgets

Data-driven Decision Making

PPC Campaign Management

Tools

Google Ads

YouTube Ads

Bing Ads

Koah

Kontext

Perplexity

OpenAI

Job description

Darkroom is hiring a Senior Paid Search Specialist in New York to lead paid search campaigns across Google, YouTube, Bing, and emerging AI platforms. You will plan, optimize, and scale high-spend accounts, focusing on CPA/CAC efficiency and revenue growth.

The role blends traditional search with AI-driven strategies, requiring cross-functional collaboration and strategic thinking. The team emphasizes autonomy with accountability, a remote-first culture, and hybrid work with weekly in-office time