Senior Paid Media Strategy Manager

Jobright.ai; Indianapolis (IN); On-site; USD 65,463 - 79,902; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A leading career platform is seeking a Senior Paid Media Strategy Manager to establish and enhance Corteva Agriscience's paid media function. This full-time role involves developing strategic media plans, optimizing budgets, and mentoring team members while ensuring efficient campaign execution. The ideal candidate has extensive experience in media strategy, strong analytical skills, and a Bachelor's degree in a relevant field. This position is based in Indianapolis, Indiana.

Qualifications

• 8+ years of experience in media strategy or similar roles.
• 5+ years in a leadership role within an agency or in-house team.
• Proven track record in omni-channel media strategy.

Responsibilities

• Build and lead Corteva’s internal paid media function.
• Develop audience-first media strategies for business goals.
• Communicate performance and strategic impact to stakeholders.

Skills

Media planning

Data analytics

Communication

Leadership

Google Ads

Education

Bachelor’s Degree in marketing, advertising, or related field

Tools

Google Analytics 4

DV360

Meta Ads Manager

Job description

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Job Summary:

Corteva Agriscience is seeking an experienced and strategic Paid Media Strategy Manager to develop, grow, and lead paid media within the U.S. Marketing Communications in-house agency. This role focuses on building a scalable paid media function that drives measurable outcomes for Corteva’s brand and customer acquisition across various portfolios.

Responsibilities:

• Build and lead Corteva’s internal paid media buying and planning function

• Develop and execute data-informed, audience-first media strategies to support business goals across key customer segments (retailers, growers, channel partners)

• Oversee campaign planning, budgeting, media mix modeling, and go-to-market strategies across: Programmatic (display, CTV/OTT, audio, video)

• Endemic & Native Media (ag publishers, sponsored content)

• Establish standard operating procedures for paid media implementation, tagging, tracking, and performance reporting

• Partner with Legal, Procurement, and IT to evaluate and onboard ad tech platforms (e.g., DSPs, DMPs, analytics, tagging solutions)

• Lead media technology and vendor negotiations, ensuring cost-efficiency and future scalability

• Develop and manage campaign budgets, media calendars, trafficking all creative materials, and reporting cadences

• Mentor the paid media specialist with their day to day tasks

• Operate as a player-coach—executing and optimizing campaigns

• Foster cross-functional alignment with brand, content, creative, and analytics teams

• Lead the design and deployment of campaign performance dashboards using platforms such as Google Analytics 4, Looker Studio, and vendor insights

• Drive continuous optimization through A/B testing, bid strategy adjustments, audience refinement, and creative performance reviews

• Communicate performance and strategic impact to stakeholders, including executive leadership, marketing managers, and business units

• Stay current on emerging technologies, tools, and media platforms to guide Corteva’s media evolution

• Represent paid media best practices within the broader organization, contributing to media education and capability-building

• Evaluate industry trends and competitive benchmarks to maintain Corteva’s leadership in agriculture marketing.

Qualifications:

Required:

• Bachelor’s Degree in the field of marketing, advertising, public relations, or agricultural communications.

• Eight or more years with Corteva, a communications agency, or other professional experience performing similar work with an emphasis on excellent writing skills, media planning, message development and strategic planning.

• 5+ years in a supervisory or leadership role within an agency or in-house team

• Proven track record in omni-channel media strategy, including programmatic, endemic/native, TV, radio, and print

• Strong background in data analytics, attribution modeling, and ROI optimization

• Deep knowledge of Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, The Trade Desk, and ad serving/tagging technologies

• Experience managing large-scale budgets and working with cross-functional teams

Preferred:

• Current certifications in platforms such as DV360, The Trade Desk, Meta Blueprint, Google Ads, or GA4

• Experience in agriculture, B2B, or rural marketing sectors

• Familiarity with CRM systems, audience segmentation tools, and first-party data strategy

• Experience launching or leading in-house media functions and guiding organizational change

Company:

Corteva Agriscience provides agronomic support and services to help increase farmer productivity and profitability. Founded in 2019, the company is headquartered in Wilmington, Delaware, USA, with a team of 10001+ employees. The company is currently Public Company. Corteva Agriscience has a track record of offering H1B sponsorships.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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