Senior Paid Media Strategy Director

highwire; California; Vor Ort; USD 180.000 - 240.000; Vollzeit

Zusammenfassung

Highwire seeks a Director, Paid Media (Contract) to provide strategic leadership across integrated paid media programs for B2B clients, with a focus on California-based engagements. The role emphasizes data-driven media strategies that connect brand awareness to pipeline development and lead generation.

Ideal candidates bring deep expertise in paid media strategy, performance measurement, and digital advertising innovation, while mentoring team members and delivering immediate value for client

Qualifikationen

• Experience working with B2B technology and/or healthcare clients is required.
• Deep expertise in paid media strategy, performance measurement, and digital advertising innovation.

Aufgaben

• Develop and lead integrated paid media strategies aligned with client objectives across search, social, programmatic, video and native formats.
• Provide strategic oversight of campaigns to ensure efficiency, consistency, and high-quality delivery.
• Oversee measurement frameworks, analytics, and reporting across platforms including Google Analytics and platform dashboards.
• Translate data into actionable insights and recommendations for clients and internal teams.
• Mentor paid media team members and establish processes to improve campaign execution and operations.

Jobbeschreibung

Highwire seeks a Director, Paid Media (Contract) to provide strategic leadership across integrated paid media programs for B2B clients, with a focus on California-based engagements. The role emphasizes data-driven media strategies that connect brand awareness to pipeline development and lead generation.

Ideal candidates bring deep expertise in paid media strategy, performance measurement, and digital advertising innovation, while mentoring team members and delivering immediate value for client