Remote Contract Paid Media Director - B2B Growth & ROI

Highwire; New York (NY); Hybrid; USD 131.000 - 186.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Flexible hybrid work model

401(k) matching

Medical, dental, and vision coverage

Zusammenfassung

Highwire is seeking a Director, Paid Media (Contract) to provide strategic leadership across integrated paid media programs for B2B clients. The role demands expertise in paid media strategy, performance measurement, and digital advertising innovation, with a focus on delivering immediate value during the engagement.

The candidate will advise clients and internal teams, align campaigns with business priorities, and mentor team members, ensuring efficient delivery and high standards across

Qualifikationen

• 8+ years of experience in digital marketing, paid media, or performance marketing.
• Agency experience with B2B technology and/or healthcare clients is desirable.

Aufgaben

• Develop and lead integrated paid media strategies aligned with client objectives.
• Oversee multi-channel paid media programs across search, social, programmatic display, video, native advertising, and ABM platforms.
• Guide media planning, audience segmentation, budget allocation, forecasting, and investment recommendations to maximize ROI.
• Establish campaign measurement frameworks, KPIs, and reporting standards.
• Lead performance reviews and communicate campaign results and optimization recommendations to clients.

Jobbeschreibung

Highwire is seeking a Director, Paid Media (Contract) to provide strategic leadership across integrated paid media programs for B2B clients. The role demands expertise in paid media strategy, performance measurement, and digital advertising innovation, with a focus on delivering immediate value during the engagement.

The candidate will advise clients and internal teams, align campaigns with business priorities, and mentor team members, ensuring efficient delivery and high standards across