Senior Paid Media Strategist — Remote, B2B Growth

Blacksmith Agency LLC; United States; Remote; CAD 65,000 - 100,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Account Strategist to own paid media for a select book of B2B and growing-brand clients. You will set strategy, manage budgets, and guide client calls with the narrative behind the numbers.

You bring 3+ years of hands-on Google Ads and Meta work, a proven ROAS/CPA track record, agency multi-client experience, and clear spoken English on live calls with US clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta, campaigns built and optimized personally.
• Proven track record improving ROAS, CPA or pipeline numbers.
• Experience handling multiple clients within an agency setting.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Manage budget allocation, bidding, targeting and creative testing; decide when to pause campaigns.
• Ensure accurate conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly client roadmaps and explain numbers on calls.
• Drive account growth via retention, upsell and long-term client relationships.

Skills

Google Ads

Meta

ROAS/CPA tracking

Agency experience

English proficiency

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking a Paid Media Account Strategist to own paid media for a select book of B2B and growing-brand clients. You will set strategy, manage budgets, and guide client calls with the narrative behind the numbers.

You bring 3+ years of hands-on Google Ads and Meta work, a proven ROAS/CPA track record, agency multi-client experience, and clear spoken English on live calls with US clients.