Senior Paid Media Manager - Hybrid, Data-Driven Growth

Axon; Boston (MA); Hybrid; USD 113,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

401k with employer match

Discretionary paid time off

Parental leave for all

Fitness Programs

Emotional & Mental Wellness support

Snacks in offices

Job summary

Axon is seeking a highly motivated Paid Media Manager to lead end-to-end paid advertising strategy across digital channels. You will own the annual plan, optimize campaigns, and report ROI with stakeholders. Hybrid work options in Scottsdale, Boston, or Seattle with remote days.

You'll collaborate with Product Marketing, Growth Marketing, Creative, Web, and Marketing Ops to drive high-converting campaigns for global audiences, integrating CRM and analytics for real-time performance insights.

Qualifications

• 7+ years of experience in B2B digital marketing.
• Expertise in SEM and intent-based keyword strategy.
• Hands-on with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager.
• Experience with programmatic, paid social, ABM platforms.
• Experience integrating ad channels with CRM and analytics.

Responsibilities

• Build and own the annual paid media plan, including channel mix, audience strategy, and testing roadmap.
• Develop, launch, and optimize campaigns across paid search, paid social, programmatic and display, retargeting, YouTube, industry publications, and ABM platforms.
• Conduct ongoing keyword research and trend analysis to identify high-intent opportunities for expansion.
• Connect ad platforms with CRM, marketing automation, and analytics tools for real-time ROI tracking and reporting.
• Monitor spend, pacing, and performance metrics, making data-driven adjustments.
• Reach niche audiences while adhering to compliance and brand requirements.
• Align paid programs with broader product and growth marketing initiatives and paid vs organic search strategies.
• Collaborate with localization teams to extend campaigns internationally.

Skills

B2B digital marketing

SEM

Google Ads

LinkedIn Campaign Manager

Programmatic advertising

Paid social

ABM platforms

CRM integration

Analytics & reporting

Copywriting

Tools

CRM systems

Marketing automation

Google Analytics

Excel/Data tools

Job description

Axon is seeking a highly motivated Paid Media Manager to lead end-to-end paid advertising strategy across digital channels. You will own the annual plan, optimize campaigns, and report ROI with stakeholders. Hybrid work options in Scottsdale, Boston, or Seattle with remote days.

You'll collaborate with Product Marketing, Growth Marketing, Creative, Web, and Marketing Ops to drive high-converting campaigns for global audiences, integrating CRM and analytics for real-time performance insights.