Senior Paid Media Strategist - B2B ROI Mastery

Axon; Scottsdale (AZ); Híbrido; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary and 401k with match

Discretionary paid time off

Paid parental leave

Fitness programs

Emotional & Mental Wellness support

Snacks in our offices

Descripción de la vacante

Axon is seeking a highly motivated Paid Media Manager to own end-to-end paid advertising strategy across digital channels. You will lead planning, execution, and optimization while collaborating with Product Marketing, Growth Marketing, Creative, Web, and Marketing Ops to drive measurable ROI.

You’ll partner with global and localization teams to extend campaigns internationally, craft high-converting copy, and ensure campaigns remain compliant and on-brand.

Formación

• 7+ years in B2B digital marketing managing paid campaigns.
• Deep expertise in search engine marketing (SEM) and intent-based keyword strategy with SEO knowledge a plus.
• Experience with Google Ads, Microsoft/Bing Ads, LinkedIn Campaign Manager; plus other paid channels.
• Experience integrating ad channels with CRM, marketing automation, and analytics reporting tools.

Responsabilidades

• Build and own the annual paid media plan, including channel mix, audience strategy, and testing roadmap, and present results, insights, and recommendations to stakeholders and leadership.
• Develop, launch, and optimize campaigns across paid search, paid social, programmatic and display, retargeting, YouTube, industry publications, and ABM platforms.
• Conduct ongoing keyword research and trend analysis to identify high-intent opportunities for campaign expansion and performance improvement.
• Connect ad platforms with CRM, marketing automation, and analytics tools to ensure accurate, real-time tracking of ROI, attribution, and conversions, and report on performance with clear strategy recommendations and A/B testing opportunities for key stakeholders.
• Monitor spend, pacing, and performance metrics, making data-driven adjustments and bid updates to maximize efficiency.
• Reach niche audiences while adhering to compliance, brand, and platform policy requirements.
• Ensure alignment between paid programs and broader product and growth marketing initiatives, as well as paid and organic search strategies, for cohesive performance across all digital touchpoints.
• Partner with global and localization teams to extend paid campaigns into international markets, adapting strategy and messaging for regional audiences and privacy requirements.
• Craft copy that drives conversions. Collaborate with creative, web, and content teams on ad design, landing pages, and conversion rate optimization.
• Stay up to date with digital marketing trends, algorithm updates, and emerging ad tech to continuously refine strategies.

Conocimientos

SEM expertise

Keyword strategy

Copywriting

Herramientas

Google Ads

Microsoft/Bing Ads

LinkedIn Campaign Manager

Programmatic

ABM platforms

CRM integration

Marketing automation

Descripción del empleo

Axon is seeking a highly motivated Paid Media Manager to own end-to-end paid advertising strategy across digital channels. You will lead planning, execution, and optimization while collaborating with Product Marketing, Growth Marketing, Creative, Web, and Marketing Ops to drive measurable ROI.

You’ll partner with global and localization teams to extend campaigns internationally, craft high-converting copy, and ensure campaigns remain compliant and on-brand.