Senior Paid Media Strategist – B2B ROI Growth

Axon; Seattle (WA); Hybrid; USD 108,000 - 173,000; Full time

Benefits offered by this job

Competitive salary

401k with employer match

Discretionary paid time off

Parental leave

Wellness programs

Snack-friendly offices

Job summary

Axon is hiring a Paid Media Manager to own and elevate our targeted paid advertising strategies globally. You will lead end‑to‑end strategy, execution, and optimization across paid digital channels, collaborating with Product Marketing, Growth Marketing, Creative, Web, and Marketing Ops to drive ROI.

You’ll craft high‑converting ad copy, integrate campaigns into reporting tools for real‑time measurement, and align paid with organic strategies to maximize performance across all digital

Qualifications

• 7+ years of experience in B2B digital marketing with paid campaigns.
• Strong SEM expertise and keyword strategy, with SEO understanding.
• Hands-on experience with Google Ads, Microsoft/Bing Ads, LinkedIn Campaign Manager.
• Experience integrating ad channels with marketing automation, CRM, and analytics tools.

Responsibilities

• Build and own the annual paid media plan across channels.
• Launch and optimize campaigns across search, social, programmatic and display.
• Identify high‑intent opportunities via keyword research and trend analysis.
• Integrate ad platforms with CRM and analytics for real-time ROI tracking.
• Monitor spend, pacing and performance to improve efficiency.
• Collaborate with product marketing, growth marketing, creative, web and ops.

Skills

Paid media strategy

SEM/SEO basics

Google Ads

Microsoft/Bing Ads

LinkedIn Campaign Manager

Programmatic/ABM

CRM/Analytics integrations

Data-driven optimization

Copywriting for ads

Cross-functional collaboration

Tools

Google Ads

Microsoft Bing Ads

LinkedIn Campaign Manager

Programmatic ad platforms

Job description

Axon is hiring a Paid Media Manager to own and elevate our targeted paid advertising strategies globally. You will lead end‑to‑end strategy, execution, and optimization across paid digital channels, collaborating with Product Marketing, Growth Marketing, Creative, Web, and Marketing Ops to drive ROI.

You’ll craft high‑converting ad copy, integrate campaigns into reporting tools for real‑time measurement, and align paid with organic strategies to maximize performance across all digital