Senior Paid Media Lead — Remote, High-Impact Growth

Clients Blackbox, Inc.; Irving (TX); Vor Ort; USD 105.000 - 135.000; Vollzeit

Benefits dieser Stelle

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Zusammenfassung

Clients Blackbox, Inc. seeks a Senior Paid Media Strategist to own client performance across Meta campaigns, messaging, and funnel optimization.

You will lead strategy calls, craft direct-response copy, and drive testing across accounts, budgets, and creative, reporting results to clients and leadership.

This role blends hands-on media buying with strategic leadership for a portfolio of high-value financial services clients, with a focus on appointment generation and cost efficiency.

Qualifikationen

• 5+ years of hands-on paid media experience with Meta advertising
• Experience managing multiple client accounts and leading client-facing strategy conversations
• Proven ability to drive performance toward defined targets while retaining clients
• Strong direct-response copywriting skills for ads and scripts
• Experience developing and testing creative concepts, hooks, angles, and messaging
• Experience with conversion tracking, pixels, and marketing automation
• Excellent communication, organization, analytical, and problem-solving skills

Aufgaben

• Own a portfolio of client accounts and serve as the primary strategic point of contact
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
• Translate performance data into clear recommendations and strategic decisions
• Build strong client relationships that support retention, renewals, and referrals
• Proactively identify and address account risks and opportunities
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Manage budgets, audiences, bid strategies, account structure, and creative testing
• Monitor daily performance against cost-per-appointment and other key metrics
• Diagnose underperforming campaigns and determine where changes are most likely to improve results
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
• Write direct-response ad copy and video sales letter scripts for financial services audiences
• Develop hooks, angles, offers, and messaging variations for testing
• Use performance data to generate new creative and messaging hypotheses
• Collaborate with video editors and provide clear creative direction
• Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
• Set up and troubleshoot tracking, Meta pixels, and conversion events
• Configure Calendly integrations, Zapier automations, and lead-routing workflows
• Identify and resolve technical issues between advertising platforms and client systems
• Evaluate performance across media, messaging, tracking, and lead flow to identify funnel problems

Kenntnisse

5+ years of paid media experience

Lead client-facing strategy

Direct-response copywriting

Testing strategies

Analytical problem solving

Tools

Meta Ads Manager

Google Ads

Zapier

Calendly

Jobbeschreibung

Clients Blackbox, Inc. seeks a Senior Paid Media Strategist to own client performance across Meta campaigns, messaging, and funnel optimization.

You will lead strategy calls, craft direct-response copy, and drive testing across accounts, budgets, and creative, reporting results to clients and leadership.

This role blends hands-on media buying with strategic leadership for a portfolio of high-value financial services clients, with a focus on appointment generation and cost efficiency.