Senior Paid Media Lead — Meta Performance & Copy

Clients Blackbox, Inc.; Lubbock (TX); Remote; USD 115,000 - 135,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, and messaging.

You will lead client conversations, optimize lead-generation campaigns, and drive appointment bookings with data-driven testing and creative direction. The role requires hands-on execution beyond Ads Manager, ownership of a portfolio of accounts, and accountability for performance, relationships, and retention.

Qualifications

• 5+ years of hands-on paid media experience with Meta advertising.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to manage campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.

Skills

Paid media strategy

Meta advertising

Client relationships

Copywriting

Analytics

Tools

Calendly

Zapier

Conversion tracking

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, and messaging.

You will lead client conversations, optimize lead-generation campaigns, and drive appointment bookings with data-driven testing and creative direction. The role requires hands-on execution beyond Ads Manager, ownership of a portfolio of accounts, and accountability for performance, relationships, and retention.