Senior Paid Media Lead - Meta Ads & Copy Strategist

Clients Blackbox, Inc.; Odessa (TX); Remote; USD 115,000 - 145,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, messaging, and testing. You will manage a portfolio of accounts, lead client discussions, write direct-response copy, and shape funnel strategies to drive qualified appointments.

You will report to the Associate Director of Operations and work hands-on across media buying, strategy, creative testing, and client communication, with a focus on measurable results and retention.

Qualifications

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
• Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to manage campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key acquisition metrics.
• Diagnose underperforming campaigns and determine where changes are most likely to improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Write direct-response ad copy and video scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment.
• Set up and troubleshoot tracking, Meta pixels, and conversion events.
• Configure Calendly integrations, Zapier automations, and lead-routing workflows.
• Identify and resolve technical issues between advertising platforms and client systems.
• Evaluate performance across media, messaging, tracking, and lead flow to identify funnel problems.

Skills

Paid media

Client management

Performance optimization

Copywriting

Creative testing

Tracking & automation

Communication & analytics

Tools

Meta Ads Manager

Calendly

Zapier

Job description

Clients Blackbox is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, messaging, and testing. You will manage a portfolio of accounts, lead client discussions, write direct-response copy, and shape funnel strategies to drive qualified appointments.

You will report to the Associate Director of Operations and work hands-on across media buying, strategy, creative testing, and client communication, with a focus on measurable results and retention.