Senior Data Analyst – Paid Media

Aeg-Worldwide; Los Angeles (CA); On-site; USD 82,000 - 125,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Paid holidays, vacation and sick time

401k plan with company match

Job summary

AEG is seeking a Senior Data Analyst – Paid Media to join the Data Analytics, Reporting & Strategy team in Los Angeles. You will partner with Paid Media, Product, and Data Engineering to analyze campaigns across Meta, Google Ads, and TikTok, building scalable data models and automated reporting to optimize budget, audience, and creative strategies.

You will design measurement plans, oversee data ingestion pipelines, and develop attribution models while ensuring accurate tracking and data hygiene

Qualifications

• BA/BS in Computer Science, Data Science, Statistics, Economics, Business, Marketing, or related quantitative field
• 4–6 years of data analytics or BI experience with paid media or digital marketing data
• Advanced SQL and ETL/ELT pipeline experience
• Experience building scalable data models and automated reporting
• Strong BI/dashboard design and data storytelling skills
• Familiarity with tracking infrastructure (GA4, GTM, pixels, UTMs) and attribution modeling

Responsibilities

• Provide analytical support to Paid Media and Marketing teams; compile performance reports across digital channels.
• Develop measurement plans and attribution models; identify trends and optimization opportunities.
• Collaborate with Data, Product, Engineering to manage data pipelines and reporting implementations.
• Inform audience and targeting strategies; design tests for new campaigns and ad products.
• Lead projects involving data aggregation tools (Datorama, DOMO, GA4, BigQuery) and ensure accurate tracking.
• Develop dashboards for internal/external use and support ad-hoc reporting requests.

Skills

Advanced SQL

Python

Data modeling

Data storytelling

Audience targeting

Cross-functional collaboration

Education

BA/BS in Computer Science, Data Science, Statistics, Economics, Business, Marketing, or related field

Tools

DOMO

Looker Studio

Tableau

Google Analytics / GA4

Tag Manager

Job description

AEG brings music, sports, and live entertainment together to create moments people remember around the world. Each year, more than 100 million fans experience live events across five continents—from global touring, concerts, and festivals to iconic sports and entertainment destinations.

Through our music division, AEG Presents, one of the world’s leading operators of tours, concerts, and music festivals, we help shape the sound of now. We work with artists at every stage of their careers to bring live music to life, connecting artists with fans on stages around the world.

Headquartered in Los Angeles, AEG Presents is driven by creativity, innovation, and purpose, and powered by people who want their work to show up in the real world.

If you’re ready to help create moments that matter, there’s a place for you here. Because it happens here.

Senior Data Analyst – Paid Media sits on the Data Analytics, Reporting & Strategy team and serves as the analytical partner and lead for the Paid Media team. Paid Media drives company-wide digital media strategy, campaign management, and consultative support across AEG divisions, including AEG Presents, Global Touring, Festivals, Goldenvoice, Bowery Presents, and Global Partnerships. Campaigns run across a broad mix of channels, including Meta, Google Ads, TikTok, and other social, search, and programmatic platforms.

This role is responsible for pulling, transforming, and modeling campaign data from those ad platforms and joining it with other data sources to build a unified view of performance. The analyst will design scalable data models and automated reporting that measure campaign effectiveness and surface opportunities to optimize budget allocation, audience targeting, creative, and customer acquisition. The role also turns findings into clear, practical recommendations that drive ticket sales, event awareness, and brand initiatives.

The Senior Data Analyst will work closely with the Paid Media, Product, and Data Engineering teams on cross-functional projects covering paid media data ingestion, aggregation, mastering, measurement, and visualization. The position will lead the work to make sure tracking and tagging (pixels, conversion APIs, UTMs) capture accurate marketing data. It will also develop and maintain attribution models and set performance benchmarks for key metrics such as CPA, ROAS, CTR, and conversion rate.

Essential Functions

• Provide analytical support to Paid Media and Marketing teams, compiling performance marketing reports across digital channels using internal BI tools, Google Analytics, native advertising platforms. Communicate results to stakeholders, working with media and strategy teams to demonstrate clear actionable insights for media plans, budget forecasting, targeting/audiences, and creative.
• Build and maintain comprehensive measurement plans to evaluate paid media performance, calculate benchmarks based on objectives, develop + maintain attribution models to identify trends, testing opportunities, and insights by channel, audience, festival/tour/regional show, and business unit.
• Partner with Data, Product, Engineering teams to manage data pipelines + ingestion for channel metrics, define data collection requirements and enforce optimal taxonomy for reporting implementations, continual data hygiene + integrity across ad buying and internal platforms.
• Collaborate with media, marketing, and data teams to inform audience and targeting strategies. Develop tests to evaluate new campaign strategies, ad products, optimization tactics, and targeting features.
• Manage and lead paid media projects involving data aggregation and measurement tools such as Datorama, Google Analytics / GA4, Tag Manager, DOMO, BigQuery, LiveRamp, server-server integrations with media partners. Ensure appropriate site tracking is in place to capture relevant data points to measure marketing effectiveness.
• Work closely with data team to develop and maintain reporting dashboards for internal and external use, while providing support for ad hot reporting requests.

Required Qualifications

• BA/BS degree (4-year) in Computer Science, Data Science, Statistics, Mathematics, Economics, Business, Marketing, or a related quantitative field
• 4–6 years of experience in data analytics, business intelligence, or a similar role, with exposure to paid media or digital marketing data on the client, publisher, or agency side; e-commerce experience preferred
• Advanced SQL skills and experience pulling, transforming, and analyzing large, complex datasets
• Strong ability to build data models, data flows, and ETL/ELT pipelines using SQL and/or Python, bringing together data from multiple media channels into a scalable, automated insights reporting structure
• Proficiency in BI and data visualization tools such as DOMO, Looker Studio, Tableau, or similar, with strong dashboard design and data storytelling skills
• Experience with Salesforce Marketing Cloud Intelligence (formerly Datorama) or similar marketing data integration platforms is a strong plus
• Working knowledge of paid media data and performance metrics, including impressions, CTR, CPC, CPA, conversion rate, and ROAS, across platforms such as Meta, Google Ads, and TikTok
• Familiarity with tracking infrastructure such as GA4, Google Tag Manager, pixels, Conversions API, UTMs, and server-side tracking
• Experience applying statistical methods to performance benchmarking, attribution modeling, and media mix modeling (MMM)
• Ability to clearly communicate insights and recommendations to technical and non-technical stakeholders, and manage multiple cross-functional projects at once

Payscale: $82,158.00 -$125,000.00

Bonus: This position is not eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.

Equal Employment Opportunity Statement AEG believes in equal employment opportunities for all, regardless of race, color, religion, sex (including pregnancy, childbirth, or related medical condition), gender, national origin, age, sexual orientation, disability, veteran status, genetic information or any other legally-protected classification. It is the Company’s policy to hire and promote the most qualified applicants, make employment decisions based upon merit, and to comply with all federal, state, and local equal employment opportunity laws. AEG is also committed to maintaining a work environment free of all forms of unlawful employment discrimination and harassment. This policy governs employment and all the Company’s terms and conditions of employment, including, but not limited to, policies and practices affecting recruitment, recruitment advertising, hiring, promotion, demotion, termination, transfers, reclassification, and selection for training, compensation, benefits, Company-sponsored educational programs, and all other aspects of employment. Our policy against harassment and discrimination extends to every aspect of the work environment, including abuse of electronic mail and all other forms of communications. ADA and Disability Accommodations As part of its commitment to equal opportunity employment, and in compliance with the Americans with Disabilities Act and applicable state law, AEG does not discriminate in any way or action on the basis of disability or qualifying medical condition, nor do we condone such discrimination.