Senior Omnichannel Strategy Lead—Oncology

Genmab; Princeton (NJ); Hybrid; USD 135,000 - 203,000; Full time

Benefits offered by this job

401(k) match

Health insurance options

Dental & Vision

Paid time off

Parental leave 12 weeks

Commuter benefits

Tuition reimbursement

Lifestyle Spending Account

Job summary

Genmab is seeking a Senior Manager, Omnichannel Strategy, to lead the US omnichannel program for EPKINLY from our Princeton, NJ office. You will partner with US Marketing & Sales and cross-functional teams to shape and execute a comprehensive omnichannel plan for in-line performance and future indications.

The role requires 6+ years in pharma/biotech marketing, hematology/oncology exposure, and strong expertise across paid, programmatic media, CRM, and data-driven customer journeys.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 6+ years in pharma/biotech marketing.
• Hematology/oncology marketing experience preferred.
• Fluency with paid & programmatic media, search, websites, email/CRM, and HCP/patient journeys.
• Knowledge of marketing tech stack and data privacy; familiarity with MLR processes.

Responsibilities

• Serve as digital SME to brand team, US Marketing & Sales, and cross-functional partners.
• Integrate omnichannel strategies into the brand plan across in-line performance, launches, and lifecycle planning.
• Design and optimize omnichannel customer journeys for HCPs and patients.
• Shape tactical plans aligned with brand vision set by Genmab leadership.
• Manage agency partner workstreams, budgets, timelines, and scopes of work.
• Ensure data capture and measurement plans; support dashboards and test-and-learn initiatives.
• Support compliant AI pilots with Regulatory, Legal, and Medical review.
• Involve Ops, Privacy, Data Science, Regulatory, IT early as the brand/data ecosystem matures.
• Drive innovative ways of working to deliver optimal customer experience across audiences.
• Stay updated on industry trends and promote best practices.
• Manage timelines and budgets across brand cycles and data readouts.

Skills

Omnichannel strategy

Cross-functional collaboration

Data-driven marketing

Channel optimization

Agency management

Project management

Communication skills

Marketing technology

Education

Bachelor's degree

Advanced degree preferred

Tools

Veeva

Salesforce Marketing Cloud

CDPs

Web analytics

Media analytics

Job description

Genmab is seeking a Senior Manager, Omnichannel Strategy, to lead the US omnichannel program for EPKINLY from our Princeton, NJ office. You will partner with US Marketing & Sales and cross-functional teams to shape and execute a comprehensive omnichannel plan for in-line performance and future indications.

The role requires 6+ years in pharma/biotech marketing, hematology/oncology exposure, and strong expertise across paid, programmatic media, CRM, and data-driven customer journeys.