Director, Oncology Marketing Portfolio Strategy (Remote)

Merck & Co.; North Wales (Montgomery County); Hybrid; USD 191,000 - 300,000; Full time

Job summary

Merck & Co. is seeking a Director of US Oncology Marketing Portfolio Strategy (Customer Engagement) to lead digital marketing strategy across HCP/HCC customers and a broad oncology product portfolio.

Hybrid or Remote work options, with locations in PA; tight alignment with executives and cross-functional teams to drive engagement and launches. The role requires 6+ years in HCP marketing (oncology preferred), 3+ years building digital marketing assets, and 8+ years in pharma.

Qualifications

• Bachelor's degree.
• 6+ years of HCP Marketing experience - preferably in oncology.
• 3+ years developing digital marketing assets that include websites and interactive field sales resources.
• 8+ years of experience working in the pharmaceutical industry.
• Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills.
• Ability to work in a fast paced, quickly changing environment across a highly matrixed organization.
• Experience in leading brand strategy and implementation across multiple indications/brands.

Responsibilities

• Development and evolution of the customer experience and engagement strategy across key digital assets including websites and digital field sales resources.
• Near-term and long-term strategic approach to a broad Oncology portfolio across websites and digital field resources to deliver optimal customer engagement.
• Lead strategy development and execution across a multi-functional team with influence of key stakeholders.
• Lead agile working teams across multiple products within the Oncology BU.
• Oversee digital analytics to support an Omnichannel approach to customer experience across the Oncology portfolio.
• Understand oncology marketing landscape to drive campaigns and meaningful messaging.
• Collaborate with US and global stakeholders to align assets and find synergies across multi-product portfolio.
• Forecast market trends in digital customer experience within oncology.
• Support cross-indication strategies with prioritization based on business needs.
• Operate effectively in a complex matrix with strong collaboration.
• Apply digital technologies to deliver portfolio marketing across many customer types.
• Travel approximately 20%.

Skills

Customer Engagement

Data Analysis

Decision Making

Direct Marketing

HCP Marketing

Market Access

Market Research

Oncology Marketing

People Leadership

Pharmaceuticals Marketing

Portfolio Management

Strategic Thinking

Strategy Development

Education

Bachelor's degree

Job description

Merck & Co. is seeking a Director of US Oncology Marketing Portfolio Strategy (Customer Engagement) to lead digital marketing strategy across HCP/HCC customers and a broad oncology product portfolio.

Hybrid or Remote work options, with locations in PA; tight alignment with executives and cross-functional teams to drive engagement and launches. The role requires 6+ years in HCP marketing (oncology preferred), 3+ years building digital marketing assets, and 8+ years in pharma.