Director, Oncology Marketing Portfolio & Customer Engagement

Merck; North Wales (Montgomery County); Hybrid; USD 180,000 - 230,000; Full time

Job summary

Merck is seeking a Director, US Oncology Marketing Portfolio Strategy (Customer Engagement) to lead digital strategy across oncology assets, shaping customer experiences for HCPs and HCCs.

The role oversees portfolio marketing strategy, agile teams, analytics, and omnichannel campaigns, with a focus on websites and digital field resources, reporting to the Executive Director, Portfolio Strategy - US Oncology. Hybrid or remote work options available.

Qualifications

• Bachelor's degree required.
• Minimum 6 years HCP marketing experience, preferably oncology.
• Minimum 3 years developing digital marketing assets (websites & interactive resources).
• Minimum 8 years in the pharmaceutical industry.
• Strong relationship, problem-solving, teamwork, and communication skills.

Responsibilities

• Develop and evolve the customer experience and engagement strategy across key digital assets (websites and digital field resources).
• Define near- and long-term strategic approaches for a broad oncology portfolio across digital assets.
• Lead strategy development and execution across a multi-functional team and stakeholders.
• Oversee agile teams across multiple products within the Oncology BU.
• Monitor digital analytics to support an omnichannel customer experience strategy.

Skills

Customer Engagement

Data Analysis

Decision Making

Direct Marketing

HCP Marketing

Market Access

Market Research

Oncology Marketing

People Leadership

Pharmaceuticals Marketing

Portfolio Management

Strategic Thinking

Strategy Development

Education

Bachelor's degree

Master's degree (MBA)

Tools

Agile framework

Job description

Merck is seeking a Director, US Oncology Marketing Portfolio Strategy (Customer Engagement) to lead digital strategy across oncology assets, shaping customer experiences for HCPs and HCCs.

The role oversees portfolio marketing strategy, agile teams, analytics, and omnichannel campaigns, with a focus on websites and digital field resources, reporting to the Executive Director, Portfolio Strategy - US Oncology. Hybrid or remote work options available.