Senior Manager, Omnichannel Strategy-Oncology

Genmab; Princeton (NJ); Hybrid; USD 135,000 - 203,000; Full time

Benefits offered by this job

401(k) match

Health insurance options

Dental & Vision

Paid time off

Parental leave 12 weeks

Commuter benefits

Tuition reimbursement

Lifestyle Spending Account

Job summary

Genmab is seeking a Senior Manager, Omnichannel Strategy, to lead the US omnichannel program for EPKINLY from our Princeton, NJ office. You will partner with US Marketing & Sales and cross-functional teams to shape and execute a comprehensive omnichannel plan for in-line performance and future indications.

The role requires 6+ years in pharma/biotech marketing, hematology/oncology exposure, and strong expertise across paid, programmatic media, CRM, and data-driven customer journeys.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 6+ years in pharma/biotech marketing.
• Hematology/oncology marketing experience preferred.
• Fluency with paid & programmatic media, search, websites, email/CRM, and HCP/patient journeys.
• Knowledge of marketing tech stack and data privacy; familiarity with MLR processes.

Responsibilities

• Serve as digital SME to brand team, US Marketing & Sales, and cross-functional partners.
• Integrate omnichannel strategies into the brand plan across in-line performance, launches, and lifecycle planning.
• Design and optimize omnichannel customer journeys for HCPs and patients.
• Shape tactical plans aligned with brand vision set by Genmab leadership.
• Manage agency partner workstreams, budgets, timelines, and scopes of work.
• Ensure data capture and measurement plans; support dashboards and test-and-learn initiatives.
• Support compliant AI pilots with Regulatory, Legal, and Medical review.
• Involve Ops, Privacy, Data Science, Regulatory, IT early as the brand/data ecosystem matures.
• Drive innovative ways of working to deliver optimal customer experience across audiences.
• Stay updated on industry trends and promote best practices.
• Manage timelines and budgets across brand cycles and data readouts.

Skills

Omnichannel strategy

Cross-functional collaboration

Data-driven marketing

Channel optimization

Agency management

Project management

Communication skills

Marketing technology

Education

Bachelor's degree

Advanced degree preferred

Tools

Veeva

Salesforce Marketing Cloud

CDPs

Web analytics

Media analytics

Job description

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.

Does this inspire you and feel like a fit? Then we would love to have you join us!

The Role

The Senior Manager, Omnichannel Strategy will serve as the omnichannel strategy lead for EPKINLY, Genmab's marketed hematology brand in the US, with responsibility spanning the in-line business and key upcoming indication launches. This critical role will report to the Director of Omnichannel Strategy and be expected to work within the US Marketing & Sales Team as well as with key cross-functional teams across Genmab and our alliance partner. This position will have the opportunity to shape the brand's overarching omnichannel strategy while leading key aspects of its execution alongside internal teams and agency partners. Success in this role will require strong omnichannel strategy and channel execution experience, marketing & data operations knowledge, an understanding of the pharma/biotech and hematology/oncology space, and the ability to operate in an emerging/developing organization. This role will be based out of our Princeton, NJ Office.

Work arrangement:

This role offers flexibility to work away from the office for 20%–40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60-day period, and is approved by the hiring manager.

Responsibilities

• Serve as the digital SME & business partner to the EPKINLY brand team, US Marketing & Sales Team, and supporting Genmab cross-functional teams


• Seamlessly integrate omnichannel strategies into the overall product brand plan, spanning in-line performance, upcoming indication launches, and lifecycle planning across a multi-indication marketed brand


• Design, implement, and optimize omnichannel customer journeys across priority audiences (HCPs, patients, and care partners), ensuring targeted, personalized, and compliant engagement


• Shape tactical plans, pull through prioritized tactics, and become immersed in the overall brand vision & strategy set by Genmab leadership


• Manage agency partner workstreams and deliverables, supporting scopes of work, budgets, timelines, and clear ways of working


• Ensure data is a priority, that it is captured, and measurement strategies are designed at the onset; support dashboards and test-and-learn initiatives to optimize omnichannel performance


• Support compliant innovation pilots leveraging AI, dynamic content, and personalization technologies, partnering with Regulatory, Legal, and Medical through promotional review


• Ensure perspectives from key stakeholders (Ops, Privacy, Data Science, Regulatory, IT) are accounted for early and often as the brand and its data ecosystem mature


• Spearhead novel & innovative ways of working in the spirit of delivering the ideal customer experience across HCP and patient audiences


• Stay abreast of industry trends and promotional opportunities and promote best practices across Genmab


• Manage project timelines, budgets, and all key deliverables across annual brand planning cycles, data readouts, and indication expansion milestones

Requirements

• A minimum of a bachelor's degree is required. Advanced degree preferred


• A minimum of 6+ years of professional relevant experience required (Pharma/Biotech)


• Hematology/oncology marketing and/or relevant therapeutic areas experience preferred; experience supporting marketed/in-line brands preferred


• Hands-on fluency across core personal and non-personal channels (paid & programmatic media, search, websites, email/CRM, point of care, congress) and how they work together within HCP and patient journeys


• Working knowledge of the pharma marketing technology and data stack (e.g., Veeva, Salesforce Marketing Cloud, CDPs, web and media analytics) and of marketing operations, data operations, and data privacy


• Strong understanding of data-driven marketing and customer journey design; able to interpret performance data and communicate implications clearly


• Familiarity with pharmaceutical promotional review (MLR) processes and compliant content development


• Strong communication and collaboration skills; able to build credibility with brand teams and cross-functional partners


• Proven ability to work cross-functionally and on multiple projects simultaneously


• Experience supporting agency management and project budgets preferred


• Resourceful, decisive and proactive; thrives amid ambiguity and multiple competing priorities in a fast-growing organization


• Startup, emerging pharma, or new team experience preferred

For US based candidates, the proposed salary band for this position is as follows:

$135,200.00---$202,800.00

The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long-term incentives.

When You Join Genmab, You’re Joining a Culture That Supports Your Physical, Financial, Social, And Emotional Wellness.

Within The First Year, Regular Full-time U.S. Employees Are Eligible For

• 401(k) Plan: 100% match on the first 6% of contributions


• Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance


• Voluntary Plans: Critical illness, accident, and hospital indemnity insurance


• Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave


• Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support


• Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses

Further details on eligibility for compensation and benefits based on role will be provided during the recruitment process

About Genmab

Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, its hard-working, innovative and collaborative team has invented next-generation antibody technology platforms and harnessed translational, quantitative and data sciences, resulting in a proprietary pipeline including bispecific T-cell engagers, antibody-drug conjugates, next-generation immune checkpoint modulators and effector function-enhanced antibodies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO®) antibody medicines.

Established in 1999, Genmab is headquartered in Copenhagen, Denmark with international presence across North America, Europe and Asia Pacific. For more information, please visit Genmab.com and follow us on LinkedIn and X.

Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website Job Applicant Privacy Notice (genmab.com).

Please note that if you are applying for a position in the Netherlands, Genmab’s policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract.