Senior Omnichannel Strategy & Activation Lead - Remote

Ionis Brand; United States; Remote; USD 150,000 - 170,000; Full time

Benefits offered by this job

Ionis Benefits

Job summary

Ionis Pharmaceuticals, Inc. in Remote United States is seeking an Associate Director, Omnichannel Strategy & Activation – Tryngolza to shape the integrated customer engagement strategy across HCP and consumer audiences and translate it into coordinated activation plans.

The role partners with Marketing, Brand Strategy, and agencies to ensure CX, UX, and calls to action align with journeys; leads cross-functional activation across channels and measures performance for ongoing optimization.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 12+ years of relevant experience in pharmaceutical/healthcare marketing or omnichannel/customer engagement.
• Strong understanding of HCP and consumer digital channels (programmatic, search, social, email).
• Ability to translate strategy into channel activation plans.
• Experience working with agencies and cross-functional teams.

Responsibilities

• Develop and evolve integrated customer engagement strategies for HCP and consumer audiences.
• Translate strategies into actionable activation plans across channels and touchpoints.
• Lead activation across media, web, email, search, video, and more in line with brand goals.
• Collaborate with Marketing, Brand Strategy, and agencies to ensure CX is aligned with journeys.

Skills

Omnichannel strategy

Cross-functional leadership

Stakeholder management

Digital marketing

Channel optimization

Education

Bachelor’s degree; advanced degree preferred

Job description

Ionis Pharmaceuticals, Inc. in Remote United States is seeking an Associate Director, Omnichannel Strategy & Activation – Tryngolza to shape the integrated customer engagement strategy across HCP and consumer audiences and translate it into coordinated activation plans.

The role partners with Marketing, Brand Strategy, and agencies to ensure CX, UX, and calls to action align with journeys; leads cross-functional activation across channels and measures performance for ongoing optimization.