Director, Omnichannel Activation — Pharma Growth

Calcium+ Company; Philadelphia (Philadelphia County); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Calcium+Company is seeking a Director of Omnichannel Activation in New York or Philadelphia, hybrid. You will lead activation across client programs, turning audience insights into HCP and patient journeys across email, web, field, and paid media.

As a hands-on omnichannel leader, you will partner with Strategy, Data & AI, and Development teams to scale programs, develop modular content, and drive measurable Rx lift while ensuring compliance with healthcare regulations.

Qualifications

• 7+ years of experience in omnichannel activation, CRM, or customer engagement in healthcare/pharma.
• Experience leading live omnichannel programs across HCP and DTC channels.
• Hands-on with marketing automation and CRM platforms such as Salesforce Marketing Cloud, Veeva, Adobe, Braze, or Customer.io.
• Ability to build target audiences, segmentation, and triggers for next-best-action.
• Familiarity with MLR workflows, HIPAA, and consent management.

Responsibilities

• Lead activation across active client programs, including email journeys and personalized landing pages.
• Serve as omnichannel lead for clients and internal teams, translating briefs into connected journeys and KPIs.
• Co-build omnichannel and media plans with leadership and Strategy teams, informed by competitive intel.
• Run omnichannel programs end-to-end, integrating field and non-personal channels with DSPs and paid media.
• Define KPIs and ensure closed-loop attribution linking engagement to Rx outcomes and optimization.

Skills

Omnichannel activation

CRM strategy

Cross-functional collaboration

Data-driven decision making

Healthcare/pharma domain knowledge

Tools

Salesforce Marketing Cloud

Veeva

Adobe

Braze

Customer.io

Job description

Calcium+Company is seeking a Director of Omnichannel Activation in New York or Philadelphia, hybrid. You will lead activation across client programs, turning audience insights into HCP and patient journeys across email, web, field, and paid media.

As a hands-on omnichannel leader, you will partner with Strategy, Data & AI, and Development teams to scale programs, develop modular content, and drive measurable Rx lift while ensuring compliance with healthcare regulations.