Omnichannel Activation Director — Pharma (Hybrid)

Calcium+Company; Philadelphia (Philadelphia County); Hybrid; USD 180,000 - 230,000; Full time

Job summary

Calcium+Company is seeking a Director of Omnichannel Activation in a hybrid role based in New York or Philadelphia. You will lead activation across live client programs, turning sized audiences and plans into coordinated journeys across email, web, field, and paid media.

You will work with Strategy, Data, and Development teams to design modular content, define KPIs, and ensure compliant personalization at scale, shaping the future of our omnichannel practice.

Qualifications

• 7+ years in omnichannel activation or CRM, healthcare/pharma focus.
• Proven live omnichannel programs across HCP and DTC including emails and web personalization.
• Experience with marketing automation and CRM platforms such as Salesforce Marketing Cloud, Veeva, Adobe, Braze, or Customer.io.
• Experience building target audiences, behavioral segmentation, triggers, and next-best-action programs.
• Experience using audience sizing, patient journey, and competitive insights to shape programs.
• Knowledge of healthcare regulatory and privacy requirements, including HIPAA and consent management.

Responsibilities

• Lead activation across active client programs, including email-based journeys, personalized landing pages, segmentation, and lifecycle programs.
• Serve as the go-to omnichannel lead for clients and internal teams, translating briefs into connected journeys and clear KPIs.
• Co-build omnichannel and media plans with the VP, Omnichannel Media and the Strategy team, informed by competitive intelligence.
• Design cross-channel journeys that connect email, web, field, and paid media into one experience.
• Run omnichannel programs end to end, integrating field and non-personal channels with CRM audiences and DSPs.
• Define activation KPIs and build closed-loop attribution that links engagement to conversion and Rx outcomes.

Skills

Omnichannel activation

CRM & engagement

Marketing automation

Audience targeting

Tools

Salesforce Marketing Cloud

Veeva

Adobe

Braze

Customer.io

Job description

Calcium+Company is seeking a Director of Omnichannel Activation in a hybrid role based in New York or Philadelphia. You will lead activation across live client programs, turning sized audiences and plans into coordinated journeys across email, web, field, and paid media.

You will work with Strategy, Data, and Development teams to design modular content, define KPIs, and ensure compliant personalization at scale, shaping the future of our omnichannel practice.