Senior Paid Media Experimentation Lead

Referral Job Portal; Orlando (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Universal Orlando Resort is seeking a Senior Analyst, Paid Media Experimentation to lead end-to-end paid media experiments across multiple destinations and ventures. You will design, execute, measure, and report experiments, collaborating with Strategy, Analytics, agencies, and platforms.

The role requires deep knowledge of paid media platforms, audience strategies, and measurement methodologies, with a focus on translating results into actionable media and investment decisions.

Qualifications

• 5+ years of experience in paid media analytics or related discipline.
• Hands-on experience with Meta and Google advertising platforms and measurement.
• Bachelor's degree in Marketing, Analytics, Data Science, Statistics, Economics, Business, Communications, or a related field.

Responsibilities

• Own measurement and reporting for paid media experiments across KPIs and business objectives.
• Analyze test/control performance across spend, revenue, ROAS, CVR, CTR, CPC, CPM, AOV, conversions, and other metrics.
• Coordinate execution across internal teams, agencies, platforms, and stakeholders.
• Translate test performance into financial impact to guide prioritization and scaling.

Skills

Paid media expertise

Audience strategy

Experimentation

Analytics reporting

Education

Bachelor's degree in Marketing, Analytics, Data Science, Statistics, Economics, Business, Communications, or related field

Tools

Looker

Meta Ads

Google Ads

Job description

Universal Orlando Resort is seeking a Senior Analyst, Paid Media Experimentation to lead end-to-end paid media experiments across multiple destinations and ventures. You will design, execute, measure, and report experiments, collaborating with Strategy, Analytics, agencies, and platforms.

The role requires deep knowledge of paid media platforms, audience strategies, and measurement methodologies, with a focus on translating results into actionable media and investment decisions.