Senior OEM Growth Leader – Air & Water

GE Appliances, a Haier company

United States

Remote

USD 120,000 - 180,000

Full time

14 days+

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Job summary

GE Appliances, a Haier company, seeks a Principal Business Development Manager – Air & Water OEM to drive OEM growth strategy, pipeline leadership, and cross-functional execution in the USA. You will partner with product, engineering, operations, quality, supply chain, service, and finance teams, plus Haier teams in China, to shape opportunities and launch readiness.

Travel up to 80% is expected as you lead complex opportunities across manufacturers, distributors, and contractor channels,

Qualifications

Bachelor’s degree in Business, Marketing, Engineering, Supply Chain, or a related field; equivalent experience may substitute for educational requirement.
7+ years of relevant experience in OEM sales, B2B technical sales, business development, national account sales, channel development, or related commercial roles in manufacturing or industrial environments.
Demonstrated experience leading complex opportunities through a structured commercial process from prospect development and qualification through proposal development, negotiation support, and launch transition.
Experience evaluating customer needs, commercial tradeoffs, technical constraints, and execution risks to shape practical, profitable business opportunities.
Experience influencing cross-functional stakeholders across product, engineering, operations, supply chain, quality, service, and finance in support of commercial outcomes.
Experience working with customers in HVAC, plumbing, water heating, water treatment, building products, distribution, or related manufacturing sectors.

Responsibilities

Develop and execute OEM growth strategies for assigned customer and channel segments, including target-account prioritization, whitespace identification, and pursuit planning.
Identify and prioritize manufacturers, plumbing/HVAC distributors, contractor organizations, strategic sourcing customers, and adjacent channel partners with OEM, private label, or branded program needs.
Build, manage, and continuously refine a qualified opportunity pipeline using market mapping, relationship development, proactive outreach, industry events, and referrals.
Establish account-entry and expansion strategies, including stakeholder mapping, customer need assessment, opportunity screening criteria, and pursuit sequencing.
Own pipeline visibility, opportunity governance, and forecast discipline for active pursuits, ensuring leadership has clear insight into conversion outlook, timing, and commercial risk.
Lead complex OEM opportunities from initial engagement through discovery, business case development, solution definition, proposal coordination, commercial alignment, negotiation support, and transition to launch.