Senior Multi-Channel Campaign Lead

Jobtailor; California (MO); On-site; USD 90,000 - 150,000; Full time

Job summary

Jobtailor is seeking an experienced Integrated Marketing Campaigns Manager to lead multi-channel initiatives across digital and traditional media. You will own end-to-end campaigns, collaborating with Product Marketing, Creative, Sales, and Digital teams to optimize performance.

This role requires hands-on budgeting, A/B testing, landing-page optimization, and presenting dashboards to stakeholders using HubSpot, Pardot, Google Analytics, and paid media platforms.

Qualifications

• 5+ years of related experience with a Bachelor’s degree; or 3+ years with a Master’s; or PhD without experience.
• Experience managing integrated, multi-channel marketing campaigns from planning through optimization, in B2B or life sciences.
• Hands-on proficiency with HubSpot and/or Pardot, including workflow and lead nurture build.
• Working knowledge of Google Ads, Meta, and LinkedIn.
• Campaign-level budget management experience.
• Comfort with A/B testing, landing page optimization, and Google Analytics.
• Strong cross-functional collaboration skills.
• Ability to build and present performance dashboards and translate campaign data into recommendations.
• Not eligible for visa sponsorship.

Responsibilities

• Develop and execute integrated marketing campaigns across digital and traditional channels.
• Manage the full campaign lifecycle from planning and audience segmentation through launch, performance tracking, and optimization.
• Collaborate with Product Marketing, Creative, Sales, and Digital teams.
• Oversee paid media strategy across Google Ads, Meta, and LinkedIn.
• Use HubSpot and Pardot to build workflows, lead nurturing sequences, and personalized customer experiences.
• Conduct A/B testing, optimize landing pages, and analyze performance with Google Analytics.
• Monitor KPIs, build campaign dashboards, and present insights to stakeholders.

Skills

Integrated marketing campaigns

Cross-functional collaboration

A/B testing

Education

Bachelor’s degree or higher

Tools

HubSpot

Pardot

Google Analytics

Google Ads

Meta Ads

LinkedIn Ads

Job description

Jobtailor is seeking an experienced Integrated Marketing Campaigns Manager to lead multi-channel initiatives across digital and traditional media. You will own end-to-end campaigns, collaborating with Product Marketing, Creative, Sales, and Digital teams to optimize performance.

This role requires hands-on budgeting, A/B testing, landing-page optimization, and presenting dashboards to stakeholders using HubSpot, Pardot, Google Analytics, and paid media platforms.