Creative Studio Lead: Integrated Campaigns & Brand Vision

Jobtailor; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor is seeking a Lead Creative to shape day-to-day creative direction and drive multi-channel campaigns across the brand. You will lead a multidisciplinary team, establish standards and processes, and mentor writers and creators while aligning work with strategy.

You will collaborate with product, growth, and design, directing freelancers during peaks and ensuring a consistent voice and identity across all channels.

Qualifications

• Experience leading creative talent and multidisciplinary teams from concept to launch.
• Proven track record shipping integrated campaigns at a high craft bar.
• Ability to set vision, influence senior stakeholders, and tie decisions to strategy.
• Portfolio demonstrating world-class craft and storytelling.

Responsibilities

• Lead Tracksuit Studio as its day-to-day creative leader.
• Set creative vision, standards, review cadences, and quality bar.
• Develop concepts, campaigns, and brand platform work across every channel and format
• Provide creative direction across the full department
• Manage and grow writers, video editors, TikTokers, social media managers, and other creative talent
• Concept and create key pieces as a player/coach
• Collaborate with product, growth, marketing science, brand, and design teams
• Brief and direct freelancers and production crews during campaign peaks and major brand moments
• Maintain consistent voice, tone, and identity across all channels
• Work closely with the Global Art Director, Brand Manager, and wider design crew
• Build a culture of honest critique, high standards, and creative collaboration
• Provide critique and mentorship

Skills

Creative Leadership

Campaign Development

Stakeholder Influence

Social Media Fluency

Mentorship

Agency Management

Team Leadership

Content Production

Copywriting

Brand Strategy

Job description

Jobtailor is seeking a Lead Creative to shape day-to-day creative direction and drive multi-channel campaigns across the brand. You will lead a multidisciplinary team, establish standards and processes, and mentor writers and creators while aligning work with strategy.

You will collaborate with product, growth, and design, directing freelancers during peaks and ensuring a consistent voice and identity across all channels.