Senior Digital Media Campaign Lead

Jobtailor; Colorado Springs (CO); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor in the United States is seeking a senior Lead Optimization Specialist to guide a team delivering digital media campaigns across paid search, social, programmatic, and emerging channels. You will own activation, QA, budgeting, and performance optimization to drive measurable outcomes.

The role requires 7+ years in agency campaigns, 2+ years of people management, and strong CM360/GA4 expertise. Collaboration with Analytics and Strategy teams is essential, with opportunities to influence

Qualifications

• 7+ years hands-on experience executing digital media campaigns within an agency environment.
• 2+ years of people management or team leadership experience.
• Deep expertise across paid search, paid social, and programmatic advertising platforms.
• Strong understanding of campaign trafficking and ad serving using Campaign Manager 360 (CM360).
• Experience managing campaign budgets, pacing, and financial reconciliation.
• Demonstrated success leading campaign optimization strategies focused on measurable business outcomes.
• Experience implementing and validating conversion tracking using Google Tag Manager.
• Strong understanding of GA4, attribution models, and digital measurement methodologies.

Responsibilities

• Lead, coach, and develop a team of Optimization Specialists responsible for digital campaign execution and performance.
• Establish priorities, manage workloads, and ensure projects are completed accurately and on schedule.
• Serve as the final quality control checkpoint for campaign setup, launches, and optimization recommendations.
• Own activation and delivery of digital media campaigns across paid search, paid social, programmatic display/video, native, CTV, digital audio, and emerging digital channels.
• Oversee campaign setup, trafficking, QA, launch, creative implementation, budget pacing, reconciliation, and financial stewardship.
• Guide optimization strategies across audience targeting, bidding, creative rotation, budget allocation, and channel mix.
• Review performance trends, monitor campaign health, identify issues, and lead optimization discussions.
• Oversee conversion tracking implementation and validation, including Google Tag Manager and event tracking.
• Partner with Analytics to validate data quality across GA4, CM360, platform reporting, and third-party measurement tools.
• Collaborate on attribution methodologies, dashboard requirements, and campaign measurement frameworks.
• Recommend marketing technology improvements to enhance campaign measurement and performance.
• Improve activation workflows, QA processes, documentation, and operational efficiency.
• Evaluate platform updates, beta opportunities, automation tools, AI-enabled workflows, and emerging technologies.
• Streamline campaign handoffs between Planning, Creative, Analytics, and Activation teams.
• Partner with Media Planning, Account Services, Creative, Analytics, and Strategy teams.
• Support business development efforts with activation expertise during new business opportunities and client presentations.
• Mentor team members, support career growth and succession planning, and represent the department through partnerships and industry engagement.

Skills

Team leadership

Campaign optimization

Budget management

QA processes

Cross-channel ads

Communication

Project management

Mentoring

Tools

CM360

GTM

GA4

Google Ads

The Trade Desk

Basis Technologies

Job description

Jobtailor in the United States is seeking a senior Lead Optimization Specialist to guide a team delivering digital media campaigns across paid search, social, programmatic, and emerging channels. You will own activation, QA, budgeting, and performance optimization to drive measurable outcomes.

The role requires 7+ years in agency campaigns, 2+ years of people management, and strong CM360/GA4 expertise. Collaboration with Analytics and Strategy teams is essential, with opportunities to influence