Senior Integrated Campaign Architect

Jobtailor; Chicago (IL); On-site; USD 110,000 - 180,000; Full time

Job summary

Jobtailor in Chicago seeks a senior marketing leader to design and execute multi-channel campaigns that align with business goals and growth targets. You will partner with product, sales, client marketing, and distribution to translate objectives into measurable strategies.

You will craft audience-driven journeys, drive demand generation, and optimize campaigns to improve conversion and ROI, while collaborating across content, creative, and product marketing teams.

Qualifications

• 7+ years of experience in integrated marketing, campaign strategy, demand generation, or related roles within asset management.
• Deep understanding of financial advisors and institutional investor audiences.
• Experience building audience-centric journeys across channels and optimizing conversions.
• Experience aligning insights, messaging, channel strategy, and measurement into campaigns.
• Proven success driving engagement, leads, and pipeline growth.
• Ability to analyze data and translate into actionable recommendations.
• Strong cross-functional partnerships and stakeholder influence.
• Hands-on experience with Marketo and Salesforce.
• Strong project and executive communication skills.
• Knowledge of regulatory requirements in asset management marketing.

Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns aligned with priorities and growth objectives.
• Partner with product, sales, client marketing, and distribution teams to translate goals into measurable strategies.
• Create strategic briefs defining audience, messaging, channel strategy, KPIs, and success metrics.
• Use audience insights, competitive intelligence, and market trends to inform strategy and positioning.
• Develop and optimize audience-centric customer journeys across channels to improve conversion.
• Drive demand generation, including segmentation, lead generation, nurture, and lifecycle optimization.
• Monitor and analyze campaign and pipeline performance to improve ROI and growth.
• Collaborate with content, creative, digital, and product marketing teams on messaging and thought leadership.
• Own day-to-day campaign management, timelines, deliverables, and stakeholder communications.
• Lead cross-functional campaign workstreams and ensure alignment and accountability.
• Partner with agencies and vendors to optimize campaign execution and investment.
• Support campaign reporting, budget management, and processes.
• Stay current on industry trends and identify growth opportunities.

Skills

Integrated Marketing

Campaign Strategy

Demand Generation

Marketing Automation

Stakeholder Management

Sales Enablement

KPI Development

Data-Driven Decision Making

Cross-Functional Collaboration

Executive Communication

Audience Journeys

Tools

Marketo

Salesforce

Job description

Jobtailor in Chicago seeks a senior marketing leader to design and execute multi-channel campaigns that align with business goals and growth targets. You will partner with product, sales, client marketing, and distribution to translate objectives into measurable strategies.

You will craft audience-driven journeys, drive demand generation, and optimize campaigns to improve conversion and ROI, while collaborating across content, creative, and product marketing teams.