Senior Meta Paid Media Lead — Performance & Strategy

Clients Blackbox, Inc.; United States; À distance; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Résumé du poste

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, testing, and client communications.

You will manage a portfolio of accounts end to end, lead client conversations, and drive qualification through direct-response copy and video script development. You will report to the Associate Director of Operations and be responsible for delivering consistent results, optimizing campaigns, and maintaining strong relationships

Qualifications

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
• Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsabilités

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Set up and optimize Meta campaigns focused on lead generation and appointment bookings.
• Monitor budgets, audiences, bid strategies, account structure, and creative testing.
• Diagnose underperforming campaigns and determine where changes are most likely to improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment.
• Set up tracking, pixels, and conversion events; troubleshoot integrations.

Connaissances

Client Strategy

Client Relationships

Meta Ads

Copywriting

Analytics

Communication

Description du poste

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, testing, and client communications.

You will manage a portfolio of accounts end to end, lead client conversations, and drive qualification through direct-response copy and video script development. You will report to the Associate Director of Operations and be responsible for delivering consistent results, optimizing campaigns, and maintaining strong relationships