Senior Merchant Marketing Lead, B2B2C Growth

Sunbit, Inc.; Los Angeles (CA); Hybrid; USD 150,000 - 185,000; Full time

Benefits offered by this job

Competitive pay and stock options

Unlimited PTO

Health Insurance options (Medical,PhD,

401K Plan with Matching

Cell Phone Stipend

Team based planning + deliverables

Job summary

Sunbit, Inc. is seeking a Senior Marketing Manager for Merchant Partners to build data-driven programs spanning merchant acquisition, onboarding, engagement, and ongoing usage.

This role is hybrid across Los Angeles and San Francisco, collaborating with Sales, Product, Strategy, and Legal to bring new merchant solutions to market. You’ll lead lifecycle initiatives targeting point-of-sale associates, optimize onboarding, and align campaigns with business goals while managing vendor relationships

Qualifications

• 6+ years of experience in B2B product marketing or partner marketing with meaningful lifecycle experience.
• Track record of building and shipping campaigns end to end.
• Strong project management skills coordinating multiple stakeholders.
• Hands-on experience with enterprise email/lifecycle platforms (Iterable, Braze, Klaviyo).
• Excellent stakeholder management, including senior-level partners.

Responsibilities

• Build and execute marketing programs across core verticals supporting merchant acquisition, activation, onboarding, and ongoing lifecycle performance.
• Partner with other marketing teams to run prospect campaigns and hit lead targets across target industries.
• Improve the merchant onboarding journey to reduce friction and accelerate time-to-first-transaction.
• Launch and scale associate lifecycle programs with education, incentives, and toolkits.
• Own campaign calendars, briefs, and vendor relationships to keep programs moving.
• Partner with product and strategy teams to bring new products and merchant programs to market.
• Collaborate with account management to design ongoing usage initiatives and re-engage dormant accounts.
• Use data and funnel analytics to track lifecycle performance, measure ROI, and optimize outcomes.
• Partner cross-functionally to keep growth initiatives aligned and on schedule.

Skills

B2B marketing

Lifecycle marketing

Project management

Email platforms

Stakeholder management

Analytics

Growth mindset

Cross-functional collaboration

Tools

Iterable

Braze

Klaviyo

Job description

Sunbit, Inc. is seeking a Senior Marketing Manager for Merchant Partners to build data-driven programs spanning merchant acquisition, onboarding, engagement, and ongoing usage.

This role is hybrid across Los Angeles and San Francisco, collaborating with Sales, Product, Strategy, and Legal to bring new merchant solutions to market. You’ll lead lifecycle initiatives targeting point-of-sale associates, optimize onboarding, and align campaigns with business goals while managing vendor relationships