Senior Marketing Manger, Merchant Partners

Sunbit, Inc.; San Ramon (CA); Hybrid; USD 150,000 - 185,000; Full time

Benefits offered by this job

Unlimited PTO

Health Insurance options

Stock options

401K with matching

Cell phone stipend

Job summary

Sunbit, Inc. is seeking a hands-on Senior Marketing Manager for Merchant Partners in a hybrid role. You will build and run lifecycle-focused programs across car dealerships and dental verticals, turning strategy into scalable campaigns that move key metrics.

You will collaborate with Sales, Product, Strategy, and Legal to align go-to-market efforts, develop messaging, and drive merchant activation and ongoing usage. The role emphasizes data-driven optimization and stakeholder collaboration.

Qualifications

• 6+ years of experience in B2B product marketing or partner marketing with meaningful lifecycle experience.
• Proven track record of building and shipping campaigns end to end.
• Strong project management and coordination across stakeholders.
• Hands-on experience with enterprise email/lifecycle platforms (Iterable, Braze, Klaviyo).
• Excellent stakeholder management and communication skills.
• Strategic and analytical mindset with data-driven decision making.
• Growth mindset and proactive ownership of projects.
• Thrives in a fast-paced environment with multiple projects.

Responsibilities

• Build and run marketing programs across core verticals supporting merchant acquisition, activation, onboarding, and lifecycle performance.
• Partner with other marketing teams to run prospect campaigns and hit lead targets across target industries.
• Improve the merchant onboarding journey to reduce friction and drive early usage.
• Launch and scale associate lifecycle programs and vendor/agency relationships; QA email platforms and small initiatives.
• Own campaign calendars, briefs, and go-to-market strategies with product and strategy teams.
• Collaborate with account management to design ongoing usage initiatives and re-engage dormant accounts.
• Use data and funnel analytics to track lifecycle performance and optimize outcomes.
• Partner cross-functionally to keep growth initiatives aligned and on schedule.

Skills

Lifecycle marketing

B2B marketing

Campaign management

Email marketing

Stakeholder management

Data analytics

Project management

Strategic thinking

Growth mindset

Tools

Iterable

Braze

Klaviyo

Job description

Senior Marketing Manger, Merchant Partners

LOCATION:Los Angeles, CA (Hybrid; 2-3 days in our Westwood office) or San Francisco, CA

REPORTS TO:Director of Consumer Marketing, Merchant Partners

The Company:

Sunbit builds financial technology for real life. Our AI-native platform helps more people get to “yes” at the moments that matter with personalized offers, transparent terms, and no added consumer fees. In stores, practices and service centers across the country, Sunbit provides a fast, fair pay-over-time option. For everything else, the Sunbit Credit Card delivers a modern, no-fee credit experience managed in a powerful mobile app.

We are guided by people-centered values: Serve Others Before Self, Include Always, Connect Genuinely, Innovate for Good. These values shape how we build, how we support customers and merchants, and how we work with each other.

What makes Sunbit different is an AI-native infrastructure that runs through the full customer and merchant journey. Our interconnected AI systems power instant decisioning, streamline fraud checks with human-in-the-loop safeguards, and enable highly personalized offers at scale. The result is a quick, fair, and simple experience for consumers and merchants.

We pair this technology with inclusion and transparency. Sunbit delivers industry-leading approval rates — 90%+ in auto service and 85%+ in dental — while maintaining zero consumer fee-based revenue. It is a better way to serve people and merchants, proven at scale.

Today, Sunbit is available across nationwide, in-person merchant network of 30,000+ locations spanning auto service centers, dental and optical practices, veterinary clinics, and other specialty services. We help teams say “yes” more often and help customers move forward with confidence.

The Role:

We are seeking a hands-on, highly organized, and data-driven Sr. Marketing Manager to build and run marketing programs across Sunbit's core verticals such as Car Dealerships and Dental. In this builder role, you will drive the merchant lifecycle - acquisition, onboarding, engagement, and ongoing usage - turning strategy into campaigns and initiatives that move the numbers.

This is a B2B2C role: we sell to businesses, but success depends on motivating their frontline associates - people who don't work for Sunbit - to offer it to customers every day. If you've marketed through a channel you don't control, this will feel familiar.

You will work closely with Sales, Account Management, Product, Strategy, Marketing, Legal, Data, and Growth teams, and you'll be comfortable aligning and collaborating with senior stakeholders across the business. You'll build lifecycle programs that motivate point-of-sale associates to offer Sunbit to their customers, support go-to-market for new products and features, and own the execution details that determine whether a campaign lands.

Requirements

What You'll Own:

• Build and execute marketing programs across core verticals supporting merchant acquisition, activation, onboarding, and ongoing lifecycle performance
• Partner with other marketing teams to run prospect campaigns and hit lead targets across target industries
• Improve the merchant onboarding journey to reduce friction, accelerate time-to-first-transaction, increase active associates, and drive early usage
• Launch and scale associate lifecycle programs - education, gamified incentives, and marketing toolkits, partnering closely with our lifecycle team on scoping and being able to dig in directly to email platforms to QA, run smaller initiatives, and identify enhancements
• Own campaign calendars, creative briefs, and vendor and agency relationships, keeping multiple programs moving at once without dropping details
• Partner with product and strategy teams to bring new products, features, and merchant programs to market with clear, compelling messaging and go-to-market strategies
• Collaborate with account management teams to design ongoing usage initiatives, re-engage dormant accounts, and drive growth
• Use data and funnel analytics to track lifecycle performance, measure campaign ROI, and continuously optimize business outcomes
• Partner cross-functionally to keep growth initiatives aligned and on schedule

What You’ll Bring:

• 6+ years of experience in B2B product marketing or partner marketing with meaningful lifecycle experience
• Track record of building and shipping campaigns end to end, not just directing them
• Strong project management skills and the ability to coordinate initiatives across many stakeholders
• Hands‑on experience in an enterprise email/lifecycle platform (ie: Iterable, Braze, Klaviyo). You won’t always be building journeys from scratch, but should be familiar with how to work with them and effectively scope work for the team
• Excellent stakeholder management, including comfort working with senior-level partners
• Strong written and verbal communication
• Strategic and analytical - able to synthesize data to identify opportunities
• Growth mindset and proactive ownership of projects
• Thrives in a fast‑paced environment and able to juggle multiple projects simultaneously

The Perks:

• Join one of LA’s fastest growing startups (2023), A Most Loved Workplace, #576 on the 2023 Inc 5000 list, and Forbes Fintech 50 (2024)
• Mission driven + empowered + collaborative
• Competitive pay and stock options
• Unlimited PTO
• Health Insurance options including Medical, Dental, Vision, Life, EAP, FSA, & Parental Leave
• Newly added HSA and Pet Insurance
• 401K Plan with Matching
• Cell Phone Stipend
• Team based strategic planning + Team owned deliverables

How We Pay:

• We believe in paying fairly and equitably based on a number of factors including but not limited to previous experience, relevant work history, interview performance, geographical location, internal equity, and expected level of ownership.
• We are targeting a base salary of $150,000 - $185,000 per year for this role
• This role will also be granted company equity via stock options

Sunbit is an Equal Opportunity Employer. We strive to provide a professional & welcoming workplace for all employees.