Merchant Growth & Lifecycle Marketing Lead

Sunbit, Inc.; San Ramon (CA); Hybrid; USD 150,000 - 185,000; Full time

Benefits offered by this job

Unlimited PTO

Health Insurance options

Stock options

401K with matching

Cell phone stipend

Job summary

Sunbit, Inc. is seeking a hands-on Senior Marketing Manager for Merchant Partners in a hybrid role. You will build and run lifecycle-focused programs across car dealerships and dental verticals, turning strategy into scalable campaigns that move key metrics.

You will collaborate with Sales, Product, Strategy, and Legal to align go-to-market efforts, develop messaging, and drive merchant activation and ongoing usage. The role emphasizes data-driven optimization and stakeholder collaboration.

Qualifications

• 6+ years of experience in B2B product marketing or partner marketing with meaningful lifecycle experience.
• Proven track record of building and shipping campaigns end to end.
• Strong project management and coordination across stakeholders.
• Hands-on experience with enterprise email/lifecycle platforms (Iterable, Braze, Klaviyo).
• Excellent stakeholder management and communication skills.
• Strategic and analytical mindset with data-driven decision making.
• Growth mindset and proactive ownership of projects.
• Thrives in a fast-paced environment with multiple projects.

Responsibilities

• Build and run marketing programs across core verticals supporting merchant acquisition, activation, onboarding, and lifecycle performance.
• Partner with other marketing teams to run prospect campaigns and hit lead targets across target industries.
• Improve the merchant onboarding journey to reduce friction and drive early usage.
• Launch and scale associate lifecycle programs and vendor/agency relationships; QA email platforms and small initiatives.
• Own campaign calendars, briefs, and go-to-market strategies with product and strategy teams.
• Collaborate with account management to design ongoing usage initiatives and re-engage dormant accounts.
• Use data and funnel analytics to track lifecycle performance and optimize outcomes.
• Partner cross-functionally to keep growth initiatives aligned and on schedule.

Skills

Lifecycle marketing

B2B marketing

Campaign management

Email marketing

Stakeholder management

Data analytics

Project management

Strategic thinking

Growth mindset

Tools

Iterable

Braze

Klaviyo

Job description

Sunbit, Inc. is seeking a hands-on Senior Marketing Manager for Merchant Partners in a hybrid role. You will build and run lifecycle-focused programs across car dealerships and dental verticals, turning strategy into scalable campaigns that move key metrics.

You will collaborate with Sales, Product, Strategy, and Legal to align go-to-market efforts, develop messaging, and drive merchant activation and ongoing usage. The role emphasizes data-driven optimization and stakeholder collaboration.