Senior Merchandising & Customer Growth Lead (NA)

11105 Expedia, Inc.; Austin (TX); On-site; USD 155,000 - 217,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Senior Manager, Merchandising and Customer Growth to lead North America merchandising across Brand Expedia and Portfolio brands. You will own the roadmap, drive cross-sell and upsell strategies, and shape app merchandising while coordinating with Product, Design, Marketing, Analytics, and Engineering.

You will build a test-and-learn engine, manage timely promotions, and measure performance to optimize customer growth.

Qualifications

• Bachelor’s degree in Marketing, Business Management, or a related field.
• 8+ years of experience in B2C ecommerce, digital merchandising, loyalty or brand marketing, retail management, or a related field.
• Experience leading merchandising across North America, multiple brands, lines of business, or customer segments.
• Demonstrated experience developing and optimizing attach, cross-sell, upsell, or other customer growth strategies.
• Experience building app merchandising strategies and partnering with Product, Design, Engineering, and Analytics teams to deliver customer-facing experiences.
• Experience with A/B testing frameworks, experimentation design, traffic data sources, and performance measurement.
• Strong project or program management skills, with the ability to manage multiple priorities and deliver through ambiguity in a fast-paced B2C environment.
• Proven ability to influence and align stakeholders across multiple subject areas, prioritize opportunities, and mitigate risks.
• Strong analytical and business acumen, with the ability to turn customer and performance data into clear recommendations and action.
• Excellent communication skills, with the ability to communicate effectively, concisely, and in a way that is tailored to the audience, including senior leaders.
• Resilient and constructive when faced with change; able to shift approaches in response to unexpected events and circumstances.

Responsibilities

• Lead North America merchandising strategy: Own the North America merchandising roadmap and calendar across Brand Expedia and our Portfolio brands, aligning priorities across customer touch points.
• Drive merchandising attach strategy: Define and execute strategies that increase relevant cross-sell and upsell opportunities across the traveler journey, partnering with Product, Marketing, Analytics, and Supply, to improve customer value and business growth.
• Shape app merchandising strategy: Establish the merchandising strategy for app experiences, including surface prioritization, placement strategy, personalization opportunities, and coordination with Marketing, Product, Design, and Engineering.
• Build a test-and-learn engine: Partner with Product and Analytics to develop a consistent experimentation cadence across web and app merchandising touchpoints; formulate hypotheses, prioritize tests, evaluate results, and translate learnings into scalable improvements.
• Lead merchandising execution: Coordinate the timely delivery of merchandising initiatives and promotions across Marketing, Product, Supply, Legal, and Finance, ensuring clear ownership, dependencies, and escalation paths.
• Measure performance and optimize: Analyze performance, incrementality, customer engagement, conversion, and attach results; lead campaign and merchandising retrospectives and recommend optimization actions to improve future delivery.
• Create cross‑functional alignment: Bring structure and clarity to complex initiatives, communicate decisions and tradeoffs, and maintain a shared view of priorities, risks, and progress for senior stakeholders.
• Stay close to the market: Monitor travel category trends, competitive experiences, and best‑in‑class ecommerce merchandising to identify opportunities for Brand Expedia and our Portfolio brands.

Skills

Merchandising strategy

A/B testing

Cross-functional partnership

Data-driven decision making

Project management

Executive communication

Stakeholder alignment

Education

Bachelor’s degree in Marketing/Business

MBA preferred

Job description

Expedia Group is seeking a Senior Manager, Merchandising and Customer Growth to lead North America merchandising across Brand Expedia and Portfolio brands. You will own the roadmap, drive cross-sell and upsell strategies, and shape app merchandising while coordinating with Product, Design, Marketing, Analytics, and Engineering.

You will build a test-and-learn engine, manage timely promotions, and measure performance to optimize customer growth.