Senior Manager, Merchandising and Customer Growth

Expedia, Inc.; Dallas (TX); Hybrid; USD 146,000 - 205,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

Employee Assistance Program

Travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Senior Manager, Merchandising and Customer Growth to lead the North America merchandising strategy across Brand Expedia and Portfolio brands, focusing on attach opportunities and app strategy.

You will partner with Product, Marketing, Analytics, and Supply to drive customer value, growth, and a data-driven testing culture across web and mobile experiences.

Qualifications

• 8+ years of experience in B2C ecommerce, digital merchandising, or brand marketing.
• Experience leading merchandising across North America and multiple brands.
• Experience building app merchandising strategies with Product, Design, Analytics.
• Experience with A/B testing and measuring performance.
• Strong project management and stakeholder influence.

Responsibilities

• Lead North America merchandising strategy across Brand Expedia and Portfolio brands, aligning priorities across touch points.
• Drive merchandising attach strategy to increase cross-sell and upsell opportunities.
• Shape app merchandising strategy including surface prioritization and personalization.
• Build a test-and-learn engine with Product and Analytics to run experiments.
• Lead merchandising execution across Marketing, Product, Supply, Legal, and Finance.
• Measure performance, incrementality, and customer engagement to drive optimizations.
• Create cross-functional alignment and communicate priorities to senior stakeholders.
• Monitor travel category trends and ecommerce merchandising benchmarks.

Skills

B2C ecommerce

Digital merchandising

Loyalty marketing

Brand marketing

Retail management

North America merchandising

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

A/B testing frameworks

Analytics tools

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Senior Manager, Merchandising and Customer Growth

Introduction to the Team

Expedia Group’s consumer business has three flagship brands:

• Expedia® is the one-stop shop for travel, with a mission of helping travelers get the most out of every trip they take by providing everything they need all in one place, and feel supported every step of the way.
• Hotels.com® is the hotels expert that is all about giving travelers more of what they want — whether that’s instant savings, flexible options, or rewards they can actually use.
• Vrbo® is the trusted vacation rental brand perfecting stays before they happen by helping travelers find their perfect fit, ensuring quality homes and hosts, and providing trusted support.

These teams set the strategic vision, operating plans, and investment priorities to create compelling and distinct traveler value and drive business growth.

The team is responsible for effectively partnering with cross-functional teams in Marketing, Product, Technology, Supply, Advertising, Servicing, and Corporate Functions to deliver the best traveler and business outcomes.

Make an impact!

Are you passionate about bringing brand strategies to life and creating seamless, relevant experiences for travelers? Are you energized by using merchandising, experimentation, and cross-functional partnership to drive customer growth? We are looking for a Senior Manager, Merchandising and Customer Growth to lead North America merchandising strategy across Brand Expedia and our Portfolio brands, with a focus on merchandising attach opportunities and app strategy and testing. This role reports to the Director, Merchandising and Operations, Brand Expedia and Portfolio.

In this role, you will:

• Lead North America merchandising strategy: Own the North America merchandising roadmap and calendar across Brand Expedia and our Portfolio brands, aligning priorities across customer touch points.
• Drive merchandising attach strategy: Define and execute strategies that increase relevant cross-sell and upsell opportunities across the traveler journey, partnering with Product, Marketing, Analytics, and Supply, to improve customer value and business growth.
• Shape app merchandising strategy: Establish the merchandising strategy for app experiences, including surface prioritization, placement strategy, personalization opportunities, and coordination with Marketing, Product, Design, and Engineering.
• Build a test-and-learn engine: Partner with Product and Analytics to develop a consistent experimentation cadence across web and app merchandising touchpoints; formulate hypotheses, prioritize tests, evaluate results, and translate learnings into scalable improvements.
• Lead merchandising execution: Coordinate the timely delivery of merchandising initiatives and promotions across Marketing, Product, Supply, Legal, and Finance, ensuring clear ownership, dependencies, and escalation paths.
• Measure performance and optimize: Analyze performance, incrementality, customer engagement, conversion, and attach results; lead campaign and merchandising retrospectives and recommend optimization actions to improve future delivery.
• Create cross-functional alignment: Bring structure and clarity to complex initiatives, communicate decisions and tradeoffs, and maintain a shared view of priorities, risks, and progress for senior stakeholders.
• Stay close to the market: Monitor travel category trends, competitive experiences, and best-in‑class ecommerce merchandising to identify opportunities for Brand Expedia and our Portfolio brands.

Experience and Qualifications

• Bachelor’s degree in Marketing, Business Management, or a related field; MBA preferred.
• 8+ years of experience in B2C ecommerce, digital merchandising, loyalty or brand marketing, retail management, or a related field.
• Experience leading merchandising across North America, multiple brands, lines of business, or customer segments.
• Demonstrated experience developing and optimizing attach, cross‑sell, upsell, or other customer growth strategies.
• Experience building app merchandising strategies and partnering with Product, Design, Engineering, and Analytics teams to deliver customer‑facing experiences.
• Experience with A/B testing frameworks, experimentation design, traffic data sources, and performance measurement.
• Strong project or program management skills, with the ability to manage multiple priorities and deliver through ambiguity in a fast-paced B2C environment.
• Proven ability to influence and align stakeholders across multiple subject areas, prioritize opportunities, and mitigate risks.
• Strong analytical and business acumen, with the ability to turn customer and performance data into clear recommendations and action.
• Excellent communication skills, with the ability to communicate effectively, concisely, and in a way that is tailored to the audience, including senior leaders.
• Resilient and constructive when faced with change; able to shift approaches in response to unexpected events and circumstances.

The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Dallas is $146,000.00 to $204,500.00. Employees in this role have the potential to increase their pay up to $233,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.