Senior Media Strategist - Retail & Digital Growth

KEN MEDIA; Austin (TX); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401k with match

Open PTO

WFA (2 weeks)

Parental leave 13 weeks

Pet-friendly office

Creative stipend

Snacks, meals & drinks

No time tracking

Job summary

KEN Media LLC in Austin is seeking a Senior Media Strategist to lead media planning and investment across paid social, search and retail. You will own campaigns on Meta, TikTok, YouTube and Google and manage retail media on Amazon Ads and Walmart Connect for CPG accounts.

You’ll partner with sales and shopper teams on retailer programs, promotional windows and joint business planning, turning data into actionable media strategies that drive velocity at shelf.

Qualifications

• Minimum 5 years managing campaigns across Meta, TikTok and Google Search.
• Hands-on experience with Amazon Ads and Walmart Connect, scaling CPG brands.
• Knowledge of Google Shopping and Performance Max, and Meta strategies for growth.
• Understanding of retailer P&Ls, trade spend, distribution and syndicated data.

Responsibilities

• Oversee media planning and investment across paid social, search and retail media.
• Manage campaigns across Meta, TikTok, YouTube and Google, optimizing spend.
• Own retail media on Amazon Ads and Walmart Connect for CPG accounts.
• Collaborate with sales/shoppers teams on retailer programs and JBPs.
• Translate retailer/category data into media recommendations that move units.
• Monitor ROAS, share of shelf and adjust investment accordingly.
• Build performance reports and present insights to clients.

Skills

Campaign management

Meta ads

TikTok ads

Google Ads

Retail media

A/B testing

Data analysis

Communication

Project management

Tools

Amazon Ads

Walmart Connect

Google Performance Max

Shopping

Nielsen

Circana

Job description

KEN Media LLC in Austin is seeking a Senior Media Strategist to lead media planning and investment across paid social, search and retail. You will own campaigns on Meta, TikTok, YouTube and Google and manage retail media on Amazon Ads and Walmart Connect for CPG accounts.

You’ll partner with sales and shopper teams on retailer programs, promotional windows and joint business planning, turning data into actionable media strategies that drive velocity at shelf.