Senior Media Strategist

R&R Partners, Inc.; Denver (CO); Hybrid; USD 90,000 - 140,000; Full time

Job summary

R&R Partners, Inc. is seeking a Senior Media Strategist to lead end-to-end paid media planning and execution. You will own research, build comprehensive plans, and drive campaigns across social, programmatic, and search with a hands-on approach.

Located on the West Coast and able to work PST hours, you will collaborate with cross-functional teams, mentor junior strategists, and ensure seamless coordination with creative and account teams.

Qualifications

• Proven experience building and optimizing paid media campaigns.
• Ability to obtain The Trade Desk, Facebook, and Google certifications within 1 year.

Responsibilities

• Own the full media planning lifecycle from audience research to presenting final plans.
• Direct hands-on campaign setup, launch, and optimization across platforms.
• Lead client meetings and provide strategic guidance.
• Mentor Assistant Media Strategists and ensure high-quality deliverables.

Skills

Strategic planning

Campaign optimization

Budget management

Client leadership

Mentoring

Tools

Meta / Facebook Ads

The Trade Desk

Google Ads

Programmatic platforms

Job description

TITLE: Senior Media Strategist DEPARTMENT: Media
LOCATION: Hybrid or Remote, West Coast based, must work PST hours

ABOUT THE ROLE

Under the guidance of Media Management, the Senior Media Strategistis responsible for the end-to-end development and execution of strategic, audience-driven paid media plans. This is a "hands-on-keys" role that requires a blend of high-level strategic planning and technical platform execution. You won’t just receive a strategy to implement; you will own the research, build the plan, and execute the buy.

WHAT YOU’LL DO

Strategic Planning & Research

• Own the Planning Process:Lead the full media planning lifecycle, from identifying target audiences and pulling research to building and presenting final plans to clients.

• Innovation & ROI:Develop forward-thinking plans that align with client KPIs and overall channel strategy, providing POVs on media proposals and competitive market analysis.

• Budget Stewardship:Manage budget flowcharts, media authorizations, and invoice reconciliation from concept to completion.

Platform Execution & Optimization

• Hands-on-Keys Execution:Directly build, launch, and optimize campaigns within digital platforms (Social, Programmatic, Search). This includes setting up new campaigns as creative assets arrive.

• Active Optimization:Beyond pulling reports, you are expected to analyze data and immediately execute recommended changes in-platform to improve performance.

• Digital-First Focus:While the primary focus is digital, you will act as both the planner and buyer for traditional channels like Out-of-Home (OOH) and Print.

Collaboration & Management

• Media Integration:Partner with specialized broadcast and radio buyers, providing the strategic plan while they lead the negotiation.

• Client Leadership:Run point on client meetings, status agendas, and follow-up correspondence, acting as the strategic lead for your assigned business.

• Team Development:Mentor and oversee the workflow of Assistant Media Strategists and Media Strategists to ensure professional growth and high-quality deliverables.

• Cross-Functional Coordination:Manage creative grids and media specifications, ensuring account and creative teams have the technical details needed for successful launches.

QUALIFICATIONS & REQUIREMENTS

• Expert Platform Knowledge:Proven experience building and optimizing within platforms like Meta (Facebook/Instagram), The Trade Desk, and Google Ads.

• Traditional Media Openness:Experience (or a strong willingness to learn) across Linear TV, OOH, and Print.

• Certifications:Ability to obtain certifications in The Trade Desk, Facebook, and Google within the first year of employment.